It doesn't matter what your business does; it needs a blog. If you are online or off, selling products or services, your business can benefit from a blog greatly. You may or may not have heard that before, and you most likely are wondering why blogging is such a big deal for your business (and your bottom line).
A top reason why your business needs a blog is because your blog can establish you and your business as an expert resource. Your business blog should be a niche blog with posts and topics related to what your business does, and these posts should be valuable to the readers. If you sell tropical fish, for example, and you blog about how to best care for fish and clean out aquariums, your visitors will realize that you know your stuff and will come back to you again and again to read more posts and eventually to buy something.
Another great reason why your business needs a blog is because blogging helps you get organic traffic to your site. Search engines love new content, and if you are blogging, you are putting new content up on your site all the time, giving your domain a bit of an SEO boost. These blog posts, particularly if they are optimized for the right low density keywords, can help to propel your pages and posts to the top of the search results, and this will bring in more visitors and paying customers.
These were just two of the reasons why your business needs a blog today, but these are BIG ONES. Even if you don't have the time, or feel you lack the creativity, to maintain a blog, you should have one. Impressa Solutions offers low cost blogging services, and there are other services and freelancers that offer blog solutions as well. Regardless of how the blogging gets done, be sure you do it; your bottom line will thank you.