Chances are that you've heard of Canva - the photo-editing and graphic design website. If you're still not using it, maybe you're just unsure of whether or not it lives up to the hype.
Chances are also that you're knee-deep in content creation and you know you need new images to go with all your awesome content, but stock images just won't cut it? That's fine. You don't need them! You just need Canva to create beautiful, on-brand, free images.
Is it really all that easy to set up an account?
Can you really use a free online tool to create awesome graphics?
Is it worth your time?
The answer to all of these is yes. But you don't have to take my word for it - I'll prove it to you. Here are my top three reasons:
1. Set-up is easy and free
The only work you really have to do to set up an account is find their website. (Hint: It's canva.com). Once you're there, the creative team behind Canva walks you through every step of the process. As you can see below, there are a lot of options for your account to cater to your specific needs. Just pick which one suits you best.
I love this next feature - it allows you to invite your teammates by email to join your account so you can share designs, ideas, and projects. This is a great feature if you're working on something for a company-wide project and more than one person needs access.
Once you're logged into your account, you can click your name in the top left corner and edit some of your settings. You can choose which name will be displayed, what your username is, and you can even add your website, location, and a custom profile picture. This is great if you're going to be making your profile public and sharing your work with the Canva community.
2. Canva is easy to use
Now that we've got our account, how the heck do we use everything? Thankfully, the wonderful team at Canva has set up a very short tutorial that you can go through in less than three minutes - literally.
First you're shown a 23-second guide that goes over the very basic features of Canva. I think we can all afford 23 seconds to learn something new, right?
Then there's a two minute tutorial that lets you walk through each step so you know how to do it yourself. It shows you the basics of changing colors, finding pictures in their huge collection, and uploading your own images.
Not enough learning for you? Don't worry! You have access to multiple tutorials covering everything from building a brand kit to designing with shapes. Handy, huh?
There's also a great feature that lets you specify your brand colors, your logo, and which fonts you want to keep consistent within your brand. Especially handy if you have multiple team members working within your account.
3. Customization options are endless
That's all great and dandy, but now that we have an account and we know how to use Canva - what do we do?! I'm so glad you asked. You do whatever you want!
Canva is great because there are SO many options to choose from when you're starting a project. Don't see what you're looking for? You have the ability to choose custom dimension.
Once you choose your template, you can pick from a myriad of colors, patterns, backgrounds, layouts, pictures, and fonts. I really like that you can choose a pre-fab template and just adjust the details to fit your specific project.
You'll also notice that while your account and most features are free, there are a few things you have the option to purchase. For example, you can see that the first template in the picture below has a white box in the bottom right that says "free" while the one next to it does not. While there are definitely enough options that you don't ever have to purchase anything, the option is there if you find a picture or template that fits your needs.
Overall, Canva offers a lot of awesome features for being a free tool. It's easy, it's customizable, and it's time for you to go sign up for an account. We understand what goes into keeping a business afloat (it's a lot!), and we don't recommend anything unless we're positive it can benefit your life and your business.
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