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What's the Best Blog Post Length?

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Nine seconds is the average attention span of most readers. Therefore, you have nine seconds to capture their attention with your content. To achieve that, the first question you may ask yourself is this: Okay, so what is the best blog post length? Well, it depends on a few factors.

There is no ideal word count.

Old SEO guides may tell you that all your content must meet a certain “ideal” word count. No, it shouldn’t.

Each piece of content you produce will vary in length depending on what is appropriate for the subject. Write just enough to get your message across, clear and concise. Under no circumstances should you add filler to pad up a post or cut back on relevant information to meet a word count.

In fact, cutting out relevant information is the last thing you should do.

Focus on substance, not length

In the past, 500 words were considered the best blog post length. In recent years, however, there has been a sudden influx of 2,000 word articles.

The shift of companies favoring long copy over short is due to a few studies—most notably one conducted by Marketing Experiments—which concluded that the former outperformed the latter by 40.54% in terms of rank and lead conversion.

Producing long copy, though, doesn’t automatically mean your content is going to rank high in search engines.  It is the substance of the post that matters. Search engines rank content on credibility and relevancy, not length. The content should be well-researched, provide data when needed, and answer the question(s) that your readers have.

Most importantly, keep your audience in mind.

The ultimate factor that determines the best blog post length for your content is your readers.

Take the time to research who these individuals are, their age, income, and education level. Long copy may work well for professionals that are looking to educate themselves on a new topic, but not so much for the busy college student that is looking for a quick answer.

Regardless, it is important to write well. Avoid writing “fluff”, and eliminate cliches, redundant statements, and extra adjectives. Be sure to use bullet points as often as possible for organization.

So what's the best blog post length for your next post?

So yeah, there's not one answer. But when you consider factors like these, you should be able to get an idea of what may make the most sense for your upcoming content.

Of course, if you want a concrete answer, drop us a line. If you think you want to work with us, we can start to whip up a plan that includes a mix of blog post lengths that could be perfect for you.

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Tags:
blogging, content strategy

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