Joe Pulizzi’s Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less is one of the books I get really darn excited about. Like Content Rules, I wholeheartedly recommend it to our clients when I can, and if you are a current client and don’t have a copy—give a shout! I’ll send you one.
Time management skills are ideally something we learn in our teens and perfect in our twenties, but the accelerated pace of modern life can feel designed to prevent us from ever getting on top of things. There just never seem to be enough hours in the day, not with work responsibilities, home responsibilities, errands needing run, and the (very) necessary activities or hobbies that keep us sane.
The following sentences say the same thing in two different ways. As you read each, think about which you prefer:
I read a lot of books about content and marketing. While I’m a professional when it comes to content, I always shy away from the word “expert” because there always is something more to learn. And the term content covers a wide array of stuff beyond blog posts—think videos, podcasts, and webinars, which are just part of the big picture. This is why I picked up Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C.C. Chapman.
It doesn’t matter if that blog has been around for two hours or two years, there’s that moment when we all sit back and ask ourselves, "what should I blog about?"
Originally published in Las Vegas’ Infinity Business Magazine
When it comes to creating content that speaks to women, the best intentions often go awry. Social conditioning, Sex and the City, religious traditions, advertising, social media, and more have all planted seeds in your brain. Even if you fight it, some have taken root. This is why, even with care, content missteps—ranging from laughable to cringe-worthy to public relations nightmare—happen.
Your website is the face of your business online. Good business owners carefully manage their appearance to make them look professional. Your website copy is what you tell others about your business. It is often what visitors will base their first impression on, and it extends to your products and services. If your copy is riddled with missing words and whatnot, readers will read your content and get a bad impression or even worse, will leave your site immediately and move to your competitor’s.
Content is king, so they say. But what kind of a king is your content if grammatical glitches are everywhere? The words you use add flesh to the bones of your ideas. If the words are not in their right places, your writing will not stand out no matter how good your ideas are. So regardless of how much you hate editing your own work, don’t skip it—it’s a must! Before clicking that “publish” button for a recently saved draft, follow these useful tips for editing your own content. I’m sure you want to catch your mistakes before your mistakes catch you!
When writing a copy, writers toss the occasional stuffy grammatical rules out the window in order for them to write something persuasive, engaging, and fun. By playing with grammar and other standard English conventions and not adhering to some archaic grammar rule, writers are able to make their personality shine through written words, which is an important aspect of blogging. They include slang, deliberately use ellipsis when an em dash is the correct one to use, and use far more "!!!" than necessary—all in the name of breathing life into an otherwise stale content.