Best Content Marketing Blog Ever!

Tips, tricks, and advice for doing business the write way

9 Tips on Writing a Blog for the Busy Entrepreneur

You adopted blogging as one of your content marketing strategies to expand your audience and grow rapidly. But you’re having difficulty finding time for blogging.

How much time did it take when you wrote your last blog post? My guess: at least four to five hours. Sometimes, it takes up to eight hours before you hit the “publish” button. In general, you need to do this for one or two blog posts per week to keep your audience engaged and market your expertise!

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4 Reasons Why Using a Ghost Blogger Keeps a Life Coach On-Brand

Nothing quite prepares new life coaches for the amount of writing necessary to properly market their business. For instance, content marketing best practices all but require a brand blog. That wouldn’t be a big deal if you could write about whatever you wanted, whenever you wanted, but such is not the case here. Instead, your brand blog must feature a steady stream of new and interesting content either ideological or promotional in nature (and sometimes both at once) that targets popular industry-specific search terms in order to drive traffic to your website.

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Outsource Your Blog and Keep Creative Control in 6 Easy Steps

A blog can (and should!) be a focal point of the content marketing strategies for everything from start-ups and small businesses to life coaches and entrepreneurs. Your very own blog provides space for promoting ideas, discussing industry trends, telling personal stories, and many other forms of customer/client outreach. It’s a chance to build the brand and develop its digital voice, as well as a great way to work out a sustainable SEO strategy that generates notice and, more importantly, traffic.

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Keyword Stuffing: What It Is and How to Avoid It

Anyone who writes and works in the digital space should be familiar with the concepts of search engine optimization (SEO) and keywords. 

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Are Blogging Packages Better Than Paying Per Post?

As you get down into the nitty-gritty of developing a new content marketing strategy, you might find that you simply don’t have the time, nor the resources, to write your new blog yourself. Rest assured, this is fine, and something numerous small businesses, startups, authors, and life coaches have similarly discovered. It’s nothing to worry about, and simply means it’s time to look into outsourcing blog posts.

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How to Write SEO Content for Humans

Search engine optimization is important for most businesses' web presence, and content is a huge part of SEO. When folks first realized this, the content trend was kicked off. If search engines wanted content, then content they'd get. SEOs were turning out web pages by the ton, and content farms were born to churn this all out on the regular. This content catered to the search engines almost exclusively--a lot of gibberish was whipped up to get the attention of web crawlers. Pages existed purely for the purpose of slipping in more keywords and links. It didn't matter if the words there made any sense or served up any value to real people, but who cared about real people?! They weren't going to get you to the first page of the search results. But that's all old news.

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A Buzzword Never Made a Sale

Think outside the box, and it could be a real game-changer. It’s all about synergy, and a value-add that could shift your paradigm to proactively effect your social currency and personal branding. Are you ready for a new normal?

Apologies if the above paragraph made you sick. It made me squeamish to write. However, it helps to see buzzwords in action to understand how meaningless they truly are.

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Copywriting 101: Out of Ideas? Just Start Writing

Writing works a little differently for a business professional than it does an artist.

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Bad News Can Be Good News: It's All About Perspective

Nobody likes to receive bad news. The emotions unleashed can take days, weeks, even years to pass.

If you’ve ever lost a job for reasons beyond your control, you can relate. Even if it was a job you didn’t like, no one gets fired or laid off on good terms. Or if you’ve owned and lost a business, it didn’t make you think, “That was exactly what was supposed to happen, and I’m glad it did.”

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Work from Home? A New Work Ritual Keeps You Motivated

The phrase “work from home” seems an oxymoron to some, but the practice is the wave of the future. For a variety of reasons, companies are becoming more amenable to non-traditional work arrangements. When done properly, it's a solid play for everyone involved. The most important thing to remember when embarking on such an arrangement, though, is that first word: WORK!

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