Website creation and development may not be your personal brand’s business, but you need a website to market and grow your brand effectively. It will be your online representation, your base of operations, and an avenue for potential customers and clients to find and connect with your brand.
When it comes to auditing your site for usability, you can get pretty dang caught up. Any website audit for UX can end up thorough as all get out and be pretty consuming, but it can also be super easy too!
You don't need to stop what you're doing and drop everything, but you should take a time out and do a web content audit soon. Here are 10 reasons why:
Ready to conduct an SEO audit on your website? If you read our previous article “5 Reasons an SEO Audit is a Bad Idea” and still think it’s a good idea, I’ve put together a short list of tools you will want to look at to get started. Since my background is mainly in design and markup, I’ve also consulted my good friend Kristine Schachinger, a seasoned SEO auditor who has who has 17 years experience in website design and implementation and over 10 years in the SEO industry. She is considered a subject matter expert and speaks internationally on SEO issues as well as writes for several well known publications such as Search Engine Land and State of DIgital.
Spoiler: Nope! You definitely don't need to use a search engine submission service for your site to be indexed by Google, Bing, or any other search engine out there. I thought this was something almost everyone knew, but as new clients here or there ask about when we are going to submit their site to Google (or wonder how much that costs!), I realized that this is something I needed to address. This is one of the more frustrating, yet rare SEO, myths that stick around.
Outsourcing stuff you don’t have the time or talent for is a brilliant idea, but just bringing on an agency or a freelancer or three to turn out your blog content won’t be enough. Even if they are the most capable, experienced folks you can find, if you aren’t helping them help you, the results will certainly suffer. So, in case you were wondering, here are a few pointers on how you can help a freelancer or agency help you with your blog content:
Some entrepreneurs have a hard time coming to terms with the importance of great content in the digital marketplace. This makes sense, as successful businesspeople generally want responsibility for their fortunes to fall squarely on their shoulders. Unfortunately, on the internet it’s not that simple.
With few exceptions, I sincerely believe businesses need blogs. These are great opportunities for better customer service, enhanced SEO efforts, building trust, creating rapport, and establishing yourself as an expert. However, many wonder about monetizing a business blog, seeing it as one more potential revenue stream. While I could tell you how to monetize your blog, I’m instead going to tell you not to do it!
The Impressa Solutions team spends a lot of time online. This means we see a lot of websites, and many of these make us cringe. It seems like 50% of the active sites for small-to-medium businesses have something screwed up or are really going against best practices. That being said, if any of these things sound familiar, your website needs love NOW:
I can’t believe I need to say it, but a Facebook page is NOT an alternative to a website for your business! That Facebook page was sure easy to make, and maybe it even has some activity, but it’s not a replacement for a regular website. Why?