Time management skills are ideally something we learn in our teens and perfect in our twenties, but the accelerated pace of modern life can feel designed to prevent us from ever getting on top of things. There just never seem to be enough hours in the day, not with work responsibilities, home responsibilities, errands needing run, and the (very) necessary activities or hobbies that keep us sane.
Holy cow! We are so darn happy you asked! Search engine optimization or SEO is about improving your webpage’s presence with search engines (like Google). While there are folks who make money by passing off SEO as modern-day magic, it's really just a name for the set of current best practices for giving your content the best chance of being found by those using online search.
We receive many requests from folks who are potential clients, but we aren’t the best fit for them. Often people could benefit more from working with a single freelancer over using the services of a firm like ours. If any of these sound like you, don’t contact us, but sign up for freelancing sites like Upwork (formerly oDesk), Freelancer, or Elance instead. They will be a much better fit and could save you some serious money!
The Impressa Solutions team spends a lot of time online. This means we see a lot of websites, and many of these make us cringe. It seems like 50% of the active sites for small-to-medium businesses have something screwed up or are really going against best practices. That being said, if any of these things sound familiar, your website needs love NOW:
I can’t believe I need to say it, but a Facebook page is NOT an alternative to a website for your business! That Facebook page was sure easy to make, and maybe it even has some activity, but it’s not a replacement for a regular website. Why?
So, do you need SEO? For some businesses, the answer is “no.”
I think I heard a few jaws hit the floor!
When I say you can’t write your own blog content, I really mean that you shouldn’t. I used to have some trouble explaining this to folks, but one day it was suddenly so clear. I was at a networking event over a year ago, and I ran into a hairdresser, and suddenly I had it!
Not all clients are created equal. Some are dreams come true, and others can turn into nightmares. For other marketing folks and those who do web-related services, we probably have bumped into the same set of scary clients with unreal expectations, misinformation, tight budgets, poor practices, and all-around ignorance. And some of you may be the actual clients that make the rest of us cringe. So what are the client red flags to run from—or the behavior you should change if you want to do business better?