Team Impressa is a 100% digital team, which means that all of our collaboration has to be done online. When it comes to things like blog posts and social media content, that’s not terribly complicated. But how do we keep everyone on the same page when we’re working on more complex projects like website redesigns and in-depth ebooks or white papers?
Ready to conduct an SEO audit on your website? If you read our previous article “5 Reasons an SEO Audit is a Bad Idea” and still think it’s a good idea, I’ve put together a short list of tools you will want to look at to get started. Since my background is mainly in design and markup, I’ve also consulted my good friend Kristine Schachinger, a seasoned SEO auditor who has who has 17 years experience in website design and implementation and over 10 years in the SEO industry. She is considered a subject matter expert and speaks internationally on SEO issues as well as writes for several well known publications such as Search Engine Land and State of DIgital.
Outsourcing stuff you don’t have the time or talent for is a brilliant idea, but just bringing on an agency or a freelancer or three to turn out your blog content won’t be enough. Even if they are the most capable, experienced folks you can find, if you aren’t helping them help you, the results will certainly suffer. So, in case you were wondering, here are a few pointers on how you can help a freelancer or agency help you with your blog content:
We receive many requests from folks who are potential clients, but we aren’t the best fit for them. Often people could benefit more from working with a single freelancer over using the services of a firm like ours. If any of these sound like you, don’t contact us, but sign up for freelancing sites like Upwork (formerly oDesk), Freelancer, or Elance instead. They will be a much better fit and could save you some serious money!
In the content business, there are different tiers of service providers. In my opinion, the content farm sits on the bottom rung.
Creating content that gets noticed is what every blogger aims for. Fresh content is important to keep the online presence of a business in the spotlight, and bloggers bring themselves to toil over the keyboard not just for the sake of new content, but for the purpose of creating awareness, engagement, and customer conversion. But it isn’t always easy to come up with a killer idea for a blog post that will make your audience sit up and read. If you already hit a brick wall trying to come up with a good topic for a blog post, there are online tools that you could put in your utility belt to help you discover fresh ideas for content creation. Here are just some of the most popular places to find new ideas for your blog: