We are still in the running to put on our Social Twerkshop—did you vote yet?—and social media, trends, and content are still very much on my mind. I was rapping with a colleague about when it’s too late to hop on a trend.
Another Las Vegas–based marketing wiz and I have our fingers crossed that our panel gets picked for SXSW 2016. The Social Twerkshop is all about trends and how to catch them on the way up and create content to take advantage of them before everyone else. Presently I’m pounding the online campaign trail, reminding fans and followers to vote for it (and you too, please), and I’ve been thinking about the topic a lot, particularly about what you need to do if you want to be able to create content ahead of a trend.