Best Content Marketing Blog Ever!

Tips, tricks, and advice for doing business the write way

Does Your Startup Need a Ghost Blogger?

To cut to the chase: probably.

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Should You Outsource Web Writing?

Great content doesn’t magically appear. It’s not like you can just toss some seeds, water them, and wait on awesome digital marketing to materialize. No, great content requires writers, and not just people who can write, but professionals who know what they’re doing when it comes to content marketing, SEO, keywords, and campaign development.

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Our Top Content Strategy Secret for Startups

Team Impressa works with a lot of startups, and most of them face very similar challenges. The issue, essentially, is that there's a lot that needs to be done, and the internal team is too small to tackle everything themselves. This includes content strategy. 

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5 Essential Tips for Content Marketing Strategy for your Startup

Having a strategy for your content is imperative to it’s success. Now I know some folks just toss some content out into the world and get lucky, but that’s not the case for most who are seeing traction and profits from their content marketing. Yes, you are excited to jump in, but look before you leap! Making a content marketing strategy is usually the ticket, and I whipped up a webinar on the very topic. If you don’t have 30 minutes or so, here are five tips to get you started.

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Our Free Content Evaluation: Find Your Brand's Best Voice

Establishing an authentic voice is one of the most difficult aspects of branding. So much more than slogans or calls to action, your brand’s voice defines it for potential customers and clients.

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10 Things Startups Shouldn't Do With a Potential Customer Profile

Your idea, product, or service is amazing, but you need to find people that want to buy it. Save yourself struggle and strife by working out potential customer profiles before you do anything else related to your startup.

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