Marketing is one of those things, when you don’t know how to do it, that can seem like a magical power. But that’s hogwash. Marketing, though not necessarily easy, is very far from being secret magic. More than anything else, it’s a lot of blood, sweat, and tears donated to the cause of turning your life coaching business into a career that can sustain you financially while affording you the opportunity to help as many people as possible. Without marketing, it’ll prove nearly impossible for your life coach business to ever get off the ground; with marketing, on the other hand, you can find the customers and niches that will grow and maintain your life coaching as something more than a hobby.
When first starting a life coaching business, there’s a lot you have to keep in mind. First and foremost, you need to understand that it is a business. Your urge to help people is noble and commendable, but you won’t be able to do much of that without a business plan on which to focus your life coach marketing efforts.
We are still in the running to put on our Social Twerkshop—did you vote yet?—and social media, trends, and content are still very much on my mind. I was rapping with a colleague about when it’s too late to hop on a trend.
Another Las Vegas–based marketing wiz and I have our fingers crossed that our panel gets picked for SXSW 2016. The Social Twerkshop is all about trends and how to catch them on the way up and create content to take advantage of them before everyone else. Presently I’m pounding the online campaign trail, reminding fans and followers to vote for it (and you too, please), and I’ve been thinking about the topic a lot, particularly about what you need to do if you want to be able to create content ahead of a trend.
Hey, clients! This one is for you. And everyone else, you might be able to get something out of this too, because it doesn’t matter where the post comes from, these are the things to do after you publish a blog post.
I read a lot of books about content and marketing. While I’m a professional when it comes to content, I always shy away from the word “expert” because there always is something more to learn. And the term content covers a wide array of stuff beyond blog posts—think videos, podcasts, and webinars, which are just part of the big picture. This is why I picked up Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C.C. Chapman.
I can’t believe I need to say it, but a Facebook page is NOT an alternative to a website for your business! That Facebook page was sure easy to make, and maybe it even has some activity, but it’s not a replacement for a regular website. Why?
Anyone can scribble down words, phrases, and ideas, but bringing these words and ideas to life and turning them into something that generates a reaction is a skill that not everyone has. The better you do at digging into the emotions of your readers, the better the chances of inducing your customer to take the action you want them to take. So you might ask, how? When writing a copy, the clarity of ideas as well as the factual and grammatical accuracy are certainly critical, but the choice of words can have a dramatic effect in influencing your reader in some way. Here’s a list of power marketing words you can use in your copy that can help convince customers to do business with you:
Today, it is hard to imagine a business not having a social media presence. A business without social media presence is like trying to do business without using the help of a good employee. Even if you don’t like using social media, the fact that your customers are there as well as your competitors—the very same people you don’t want your customers to do business with—will make you not question its value to your business. Your competitor’s social media presence is not something that you should be scared of, but rather it is an opportunity for you to know what your competitors are doing, learn from it, and develop a strategy to do it better. That’s Business 101–you need to study and learn from your competition. Here are just a few things you can learn from them:
Marketing today is about content, and when developing a content strategy for our clients, we place a high emphasis on value. Others will say the same thing and probably mean it, so the question is: who are they creating value for? This is a foundation of the book Youtility: Why Smart Marketing Is about Help Not Hype by Jay Baer--a title I found myself nodding "yes" to over and over again as I read.