A few posts back I wrote about how important it is to create good relationships with other folks in your industry, but it was pointed out to me that not everybody knows how to do that. And while you may have an idea of how to connect with others in the industry, you might want more inspiration on how to go about it. So here's how to create good relationships with others in the biz.
We recommend blogging to all of our clients, and are a bit shocked when other marketers don’t do the same. This is because even though blogging may hold different levels of importance for different clients, it offers benefits to all of them that can be obtained even if they are blogging less frequently than our recommended minimum of one post per week. Like?
Nobody likes to receive bad news. The emotions unleashed can take days, weeks, even years to pass.
If you’ve ever lost a job for reasons beyond your control, you can relate. Even if it was a job you didn’t like, no one gets fired or laid off on good terms. Or if you’ve owned and lost a business, it didn’t make you think, “That was exactly what was supposed to happen, and I’m glad it did.”
I’m still coming down from SXSW V2V. The SXSW folks always put on great events, and V2V was no exception—it was my second year. While you may think that I’m high off of meeting startup CEOs and venture capital firms who are potential clients, I’m still swooning over other marketers I met, particularly content folks. Why? Because it’s important as all get-out to create good relationships with others in your own industry.
As we are in the business of creating content for others, namely blog posts, it shouldn’t be shocking that I’m in favor of choosing to outsource blog posts. But it isn’t the right thing to do all the time.
Market conditions might seem ideally suited to your business plan and method of attack, but don’t get comfortable, lazy, or entitled. Even in a friendly market, you have no idea what you might eventually be up against.
A few weeks back, I was doing routine maintenance on my bicycle when it came time to change the rear wheel’s tube. The job, one of the easiest to perform, as far as basic maintenance goes, should’ve taken ten minutes, maybe fifteen if I went slow.
Thirty minutes in, for some reason I still hadn’t finished the job.
Recently, an anecdote about the comedian Louis C.K. made the rounds on business blogs and social media. As the story goes, in the mid-90s he turned down a $500K annual salary to be head writer of Late Night with Conan O’Brien to instead focus on developing his comedy career. The point of the anecdote, as written, was that in order to be successful people must be willing to take chances: although he turned down that money and never actually possessed it, his denial of the job made it as though he invested that amount in himself.
Being the boss means, among other things, keeping subordinates in-line. If you’re the owner or a manager, this can be easier said than done, but the biggest thing you need to prevent is your employees growing complacent and undermining the broader objectives of your business. Keep them happy, on the other hand, and they'll do their jobs with a minimum of static coming back your way.