Not all clients are created equal. Some are dreams come true, and others can turn into nightmares. For other marketing folks and those who do web-related services, we probably have bumped into the same set of scary clients with unreal expectations, misinformation, tight budgets, poor practices, and all-around ignorance. And some of you may be the actual clients that make the rest of us cringe. So what are the client red flags to run from—or the behavior you should change if you want to do business better?
If there is one thing you may have in common with a lot of entrepreneurs I meet, it’s this: YOU are killing your business. This is too common with service-related businesses, especially those who offer things related to online marketing and web presence—yes, I’m looking at you all in SEO, SEM, SMM, content, web design, apps, and anything similar to any of this stuff. Your content could be a problem, but it may be worse.
Paying by the word once made sense. When print was beyond popular, writers would receive a generous per word rate, so the compensation included the kind of thoughtful editing necessary to craft an article or other piece to be the perfect length. But this pay per word model doesn't work anymore!
Companies who want to promote their products and services turn to copywriting firms in order to create advertising copies, scripts, and other write ups to promote and market their product, brand, and even ideas, but some prefer a DIY approach. Copywriting is one part of an effective marketing process that requires excellent language skills in order for you to attract prospective clients. In this day and age, different niches are created daily, thus competition has become very tough especially among online entrepreneurs. For these reasons, it's important that you hone copywriting skills in order to make your business stand out from the rest of the competition. Our fail-proof copywriting tips can keep your business in the forefront.
When it comes to social media, many businesses don’t really know the first thing is making sure that their Facebook and Twitter accounts are actually having a positive impact on their business. You may think that just showing up is all you need to do for social media, but that is the HUGE social media mistake your business might be making.
It doesn't matter what your business does; it needs a blog. If you are online or off, selling products or services, your business can benefit from a blog greatly. You may or may not have heard that before, and you most likely are wondering why blogging is such a big deal for your business (and your bottom line).