A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services--including the content marketing strategy we were making them--were no longer needed because they decided to do "viral marketing."
Ready to conduct an SEO audit on your website? If you read our previous article “5 Reasons an SEO Audit is a Bad Idea” and still think it’s a good idea, I’ve put together a short list of tools you will want to look at to get started. Since my background is mainly in design and markup, I’ve also consulted my good friend Kristine Schachinger, a seasoned SEO auditor who has who has 17 years experience in website design and implementation and over 10 years in the SEO industry. She is considered a subject matter expert and speaks internationally on SEO issues as well as writes for several well known publications such as Search Engine Land and State of DIgital.
I can’t believe I need to say it, but a Facebook page is NOT an alternative to a website for your business! That Facebook page was sure easy to make, and maybe it even has some activity, but it’s not a replacement for a regular website. Why?
In the content business, there are different tiers of service providers. In my opinion, the content farm sits on the bottom rung.
If there is one thing you may have in common with a lot of entrepreneurs I meet, it’s this: YOU are killing your business. This is too common with service-related businesses, especially those who offer things related to online marketing and web presence—yes, I’m looking at you all in SEO, SEM, SMM, content, web design, apps, and anything similar to any of this stuff. Your content could be a problem, but it may be worse.
Paying by the word once made sense. When print was beyond popular, writers would receive a generous per word rate, so the compensation included the kind of thoughtful editing necessary to craft an article or other piece to be the perfect length. But this pay per word model doesn't work anymore!
Companies who want to promote their products and services turn to copywriting firms in order to create advertising copies, scripts, and other write ups to promote and market their product, brand, and even ideas, but some prefer a DIY approach. Copywriting is one part of an effective marketing process that requires excellent language skills in order for you to attract prospective clients. In this day and age, different niches are created daily, thus competition has become very tough especially among online entrepreneurs. For these reasons, it's important that you hone copywriting skills in order to make your business stand out from the rest of the competition. Our fail-proof copywriting tips can keep your business in the forefront.
When it comes to social media, many businesses don’t really know the first thing is making sure that their Facebook and Twitter accounts are actually having a positive impact on their business. You may think that just showing up is all you need to do for social media, but that is the HUGE social media mistake your business might be making.
It doesn't matter what your business does; it needs a blog. If you are online or off, selling products or services, your business can benefit from a blog greatly. You may or may not have heard that before, and you most likely are wondering why blogging is such a big deal for your business (and your bottom line).