Best Content Marketing Blog Ever!

Tips, tricks, and advice for doing business the write way

Should You Outsource Web Writing?

Great content doesn’t magically appear. It’s not like you can just toss some seeds, water them, and wait on awesome digital marketing to materialize. No, great content requires writers, and not just people who can write, but professionals who know what they’re doing when it comes to content marketing, SEO, keywords, and campaign development.

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How to Outsource Your Blog and Save Money

 When it comes to hiring a blogger for your brand or business,  budget may be an issue. You want top tier content from a competent writer to represent you well, not do anything dodgy, and create compelling, high value posts to bring in business and keep current clientele engaged. But top tier content generally comes from top tier writers at a corresponding price point. You need to figure out how to outsource your blog while saving money.

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Brilliant Examples of Las Vegas Graphic Design

There are is some amazing graphic design work being done in Sin City! Some of this work happens here, some of it is made elsewhere and stays here. Either way, it's pretty inspiring, and Team Impressa just wanted to give out some props to those who are creating some of the best examples of Las Vegas Graphic Design. Enjoy!

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Ideation or Brainstorming? Whatever You Call It, Spend Time On Ideas

Ideas are hard to get a handle on. They have no physical properties, no one knows where they come from, they’re invisible to the naked eye, and they don’t actually do anything themselves. In spite of all this, they are the essence of what it means to be human. They are the engine that runs the brains that separate us from the animals.

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Time Is Not Money

Forget the old saying, “Time is Money.” Time is not money. It’s far more important.

Many successful entrepreneurs can tell you story after story of the times they failed in business. Of funds misallocated, markets overestimated, and money promised that never materialized. A business requires money to both get started and to run, and without making money, a business is going under, and fast.

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Content Is King (When It's Well-Made)

If you’ve been involved with the digital content development industry for any appreciable amount of time, you’ve no doubt heard the phrase “Content is King.” Though not the mantra it once was, it still serves as a guiding principle. The word “content”, after all, is right there in the industry’s name, and the combination of the Internet’s ever-changing nature with the process of online business development produces an insatiable need for it.

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A Buzzword Never Made a Sale

Think outside the box, and it could be a real game-changer. It’s all about synergy, and a value-add that could shift your paradigm to proactively effect your social currency and personal branding. Are you ready for a new normal?

Apologies if the above paragraph made you sick. It made me squeamish to write. However, it helps to see buzzwords in action to understand how meaningless they truly are.

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7 Signs You’ve Found the Right Agency

There are a lot of marketing and content agencies out there, and even if they do good work, that doesn’t mean they are good for you. Yep, that means that Impressa Solutions might not even be a proper fit—even if it pains me to say it. So how do you know you’ve found the right agency to work with:

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Work From Home? It's Easier to Work at a Clean Desk

It’s a blessing and a curse to work from home: a blessing because it means you’re capable and trustworthy enough to stay employed without having to go into the office every day; a curse, on the other hand, because you almost have to produce higher-quality work than your office mates if you want to keep it going.

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Be a Better Boss: LISTEN!

We hate to break it to you, but a boss is ultimately only as good as the team he or she runs.

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