Best Content Marketing Blog Ever!

Tips, tricks, and advice for doing business the write way

7 Reasons Why You Should Never Outsource Blog Posts to Us

 We do (and have done) a lot of blogging on behalf of a lot of clients. From ghostwriting for life coaches to giving voice to a startup brand, we’ve seemingly done it all when it comes to blogging. However, you may never, ever want to outsource blog posts to Team Impressa. Here are seven reasons why: 

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Where Content Writing Services Fail

As an entrepreneur myself, I understand the allure of a content writing service. You simply sign up, pay up, leave some instructions, and you'll have an article delivered to you! I know, I'm making these content writing services seem pretty darn nice, right?

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Our Top Content Strategy Secret for Startups

Team Impressa works with a lot of startups, and most of them face very similar challenges. The issue, essentially, is that there's a lot that needs to be done, and the internal team is too small to tackle everything themselves. This includes content strategy. 

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The Skinny on Ghost Blogging

Oh, the ghostwriter. He’s made a name for himself. Actually no he hasn’t, but he has for his employer in the form of presidential speeches, best-selling books, and influential marketing material. Ghost blogging does essentially the same thing, but with a healthy dose of digital exposure!  

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5 Signs You've Found the Right Ghost Blogger

You know blogging is beneficial for boosting your SEO, raising your profile, and a bunch of other marketing magic, but you probably don't have time to do that stuff yourself. Outsourcing blog posts to a ghost blogger is an excellent solution--far better than buying generic, cheap content and slapping your name on it, hoping for the best. But how do you know you found the right ghostwriter for your blog?

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Outsource Your Blog and Keep Creative Control in 6 Easy Steps

A blog can (and should!) be a focal point of the content marketing strategies for everything from start-ups and small businesses to life coaches and entrepreneurs. Your very own blog provides space for promoting ideas, discussing industry trends, telling personal stories, and many other forms of customer/client outreach. It’s a chance to build the brand and develop its digital voice, as well as a great way to work out a sustainable SEO strategy that generates notice and, more importantly, traffic.

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7 Attributes of Successful Ghost Bloggers

Whether you are looking to retain a ghost blogger or want to be one, it is helpful to know the characteristics successful ghost bloggers share. There are quite a few, but here are the seven of the most important. 

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Should You Outsource Web Writing?

Great content doesn’t magically appear. It’s not like you can just toss some seeds, water them, and wait on awesome digital marketing to materialize. No, great content requires writers, and not just people who can write, but professionals who know what they’re doing when it comes to content marketing, SEO, keywords, and campaign development.

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How to Outsource Your Blog to Team Impressa (Or Any Agency, Actually)

The decision whether or not to outsource your blog can be taken relatively lightly. This is not the case when it comes to selecting who you will outsource blogging duties to.

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How to Outsource Your Blog and Save Money

 When it comes to hiring a blogger for your brand or business,  budget may be an issue. You want top tier content from a competent writer to represent you well, not do anything dodgy, and create compelling, high value posts to bring in business and keep current clientele engaged. But top tier content generally comes from top tier writers at a corresponding price point. You need to figure out how to outsource your blog while saving money.

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