A lot of folks have interesting ideas about what content strategy is or is not. That's why I'm laying down a really quick crash course right here.
Outsourcing stuff you don’t have the time or talent for is a brilliant idea, but just bringing on an agency or a freelancer or three to turn out your blog content won’t be enough. Even if they are the most capable, experienced folks you can find, if you aren’t helping them help you, the results will certainly suffer. So, in case you were wondering, here are a few pointers on how you can help a freelancer or agency help you with your blog content:
So, do you need SEO? For some businesses, the answer is “no.”
I think I heard a few jaws hit the floor!
In the content business, there are different tiers of service providers. In my opinion, the content farm sits on the bottom rung.
If there is one thing you may have in common with a lot of entrepreneurs I meet, it’s this: YOU are killing your business. This is too common with service-related businesses, especially those who offer things related to online marketing and web presence—yes, I’m looking at you all in SEO, SEM, SMM, content, web design, apps, and anything similar to any of this stuff. Your content could be a problem, but it may be worse.
Paying by the word once made sense. When print was beyond popular, writers would receive a generous per word rate, so the compensation included the kind of thoughtful editing necessary to craft an article or other piece to be the perfect length. But this pay per word model doesn't work anymore!
Companies who want to promote their products and services turn to copywriting firms in order to create advertising copies, scripts, and other write ups to promote and market their product, brand, and even ideas, but some prefer a DIY approach. Copywriting is one part of an effective marketing process that requires excellent language skills in order for you to attract prospective clients. In this day and age, different niches are created daily, thus competition has become very tough especially among online entrepreneurs. For these reasons, it's important that you hone copywriting skills in order to make your business stand out from the rest of the competition. Our fail-proof copywriting tips can keep your business in the forefront.
When it comes to social media, many businesses don’t really know the first thing is making sure that their Facebook and Twitter accounts are actually having a positive impact on their business. You may think that just showing up is all you need to do for social media, but that is the HUGE social media mistake your business might be making.