Some people find talking about themselves distasteful. Others are made uncomfortable when forced to discuss their best attributes. Whether from real or false modesty, a simple lack of confidence, a philosophical predilection, or an intellectual decision based on previous experience, the fact is: many folks simply don’t enjoy self-promotion.
Before you dive into the nitty-gritty of your content marketing plan, you need to know the audience for whom the content is intended. There’s no point in making it otherwise; whether it’s a blog or a video or an infographic, you’re wasting your time and energy making anything that isn’t targeted to a specific potential client or customer.
Life coaching is rewarding work, but never forget that it is WORK! If you want to do it full-time, you need to turn your life coaching ambitions into a legitimate business that generates revenue and becomes self-sustaining. After you’ve got your business model laid out, developing a life coach marketing plan is the single-most important thing you can do.
Marketing is one of those things, when you don’t know how to do it, that can seem like a magical power. But that’s hogwash. Marketing, though not necessarily easy, is very far from being secret magic. More than anything else, it’s a lot of blood, sweat, and tears donated to the cause of turning your life coaching business into a career that can sustain you financially while affording you the opportunity to help as many people as possible. Without marketing, it’ll prove nearly impossible for your life coach business to ever get off the ground; with marketing, on the other hand, you can find the customers and niches that will grow and maintain your life coaching as something more than a hobby.
What is inbound marketing?
When first starting a life coaching business, there’s a lot you have to keep in mind. First and foremost, you need to understand that it is a business. Your urge to help people is noble and commendable, but you won’t be able to do much of that without a business plan on which to focus your life coach marketing efforts.
Marketing your life coaching business is both a challenge and a joy. The challenge comes in figuring out what to do and how to do it, while the joy comes on strong after you’ve done the job right and earned the trust of new clients.
When you're marketing your life coaching business, it's important to be sure the messages are tailored to those who are most likely to be your customers. This gives you a better chance that the messages you're putting out will resonate with those who are most likely to want to work with you. It will also attract those you want to work with, which might be even more important. To do this, you need to start by building your potential customer profile.
When you start a life coaching business, it can be hard sometimes to remember that it is, in fact, a business. You first considered becoming a life coach because you wanted to help people, and you wanted to be a source of guidance and inspiration. On the list of factors that drew you to make your ambitions a legitimate business, however, odds are marketing was pretty far down towards the bottom, if on the list at all.
When it comes to hiring a blogger for your brand or business, budget may be an issue. You want top tier content from a competent writer to represent you well, not do anything dodgy, and create compelling, high value posts to bring in business and keep current clientele engaged. But top tier content generally comes from top tier writers at a corresponding price point. You need to figure out how to outsource your blog while saving money.