Marketing is one of those things, when you don’t know how to do it, that can seem like a magical power. But that’s hogwash. Marketing, though not necessarily easy, is very far from being secret magic. More than anything else, it’s a lot of blood, sweat, and tears donated to the cause of turning your life coaching business into a career that can sustain you financially while affording you the opportunity to help as many people as possible. Without marketing, it’ll prove nearly impossible for your life coach business to ever get off the ground; with marketing, on the other hand, you can find the customers and niches that will grow and maintain your life coaching as something more than a hobby.