Blogging is a perfect companion to every campaign in one capacity or another. How?
Tips, tricks, and advice for doing business the write way
Having a strategy for your content is imperative to it’s success. Now I know some folks just toss some content out into the world and get lucky, but that’s not the case for most who are seeing traction and profits from their content marketing. Yes, you are excited to jump in, but look before you leap! Making a content marketing strategy is usually the ticket, and I whipped up a webinar on the very topic. If you don’t have 30 minutes or so, here are five tips to get you started.
About a month ago, a potential client reached out to the Impressa Solutions team because he needed some blog posts. To be frank, blog posts alone were not going to get this guy to his stated goals. He needed a content strategy, but when I told him this, I was met with resistance. He didn't want to be "upsold" on "extras," and he insisted that I describe what a successful blog post looks like--because that was what he wanted.
What are the two important things your clients take into consideration before theyhire you?
So, how can you inject confidence into your potential clients?
Blogging is a brilliant way for authors (of all genres) to attract new fans, connect with existing readers, and keep enthusiastic followers abreast of upcoming events and exciting news. But many authors don't actually have time to blog for themselves, so they outsource their blog posts to a ghostwriter. Generally speaking, this is a brilliant idea, but it can go awry.
Before you can erect a building, you need a blueprint. It shows everybody involved in the construction what the finished product will look like, where things like plumbing and electrical wires go, how big the individual pieces need to be, and how everything will fit together. Without it, no one knows what they’re doing, and no responsible professional would ever break ground until it's been developed and approved.
Before understanding what an inbound marketing agency is, we need to know what actually is inbound marketing. Even after several years of its existence in the marketing world, many marketers are still skeptical about its effectiveness and certainty. This is mainly because they are afraid of disruption that this transition may cause to their currently working system.
We've met many a potential client who put the cart before the horse. They needed to further refine their brand, create a marketing plan, and do up all new business marketing material--think brochures, spec sheets, and anything else you'd put in a media kit or hand to potential customers hanging out around your trade show booth. And they wanted these marketing materials to be done before everything else, which is a horrible approach.
Some people find talking about themselves distasteful. Others are made uncomfortable when forced to discuss their best attributes. Whether from real or false modesty, a simple lack of confidence, a philosophical predilection, or an intellectual decision based on previous experience, the fact is: many folks simply don’t enjoy self-promotion.
Before you dive into the nitty-gritty of your content marketing plan, you need to know the audience for whom the content is intended. There’s no point in making it otherwise; whether it’s a blog or a video or an infographic, you’re wasting your time and energy making anything that isn’t targeted to a specific potential client or customer.