Ideas are hard to get a handle on. They have no physical properties, no one knows where they come from, they’re invisible to the naked eye, and they don’t actually do anything themselves. In spite of all this, they are the essence of what it means to be human. They are the engine that runs the brains that separate us from the animals.
Forget the old saying, “Time is Money.” Time is not money. It’s far more important.
Many successful entrepreneurs can tell you story after story of the times they failed in business. Of funds misallocated, markets overestimated, and money promised that never materialized. A business requires money to both get started and to run, and without making money, a business is going under, and fast.
There are a lot of marketing and content agencies out there, and even if they do good work, that doesn’t mean they are good for you. Yep, that means that Impressa Solutions might not even be a proper fit—even if it pains me to say it. So how do you know you’ve found the right agency to work with:
As we are in the business of creating content for others, namely blog posts, it shouldn’t be shocking that I’m in favor of choosing to outsource blog posts. But it isn’t the right thing to do all the time.
Market conditions might seem ideally suited to your business plan and method of attack, but don’t get comfortable, lazy, or entitled. Even in a friendly market, you have no idea what you might eventually be up against.
Recently, an anecdote about the comedian Louis C.K. made the rounds on business blogs and social media. As the story goes, in the mid-90s he turned down a $500K annual salary to be head writer of Late Night with Conan O’Brien to instead focus on developing his comedy career. The point of the anecdote, as written, was that in order to be successful people must be willing to take chances: although he turned down that money and never actually possessed it, his denial of the job made it as though he invested that amount in himself.
It’s not easy being the boss.
Responsibility for the success of a business makes for a pressure-packed working life, and that’s before you get to the pressures brought on by having to look after subordinates and keep them on-task. If Jim comes in late again without a call, or Lisa forgets to close-up properly one more time…
If there is one thing you may have in common with a lot of entrepreneurs I meet, it’s this: YOU are killing your business. This is too common with service-related businesses, especially those who offer things related to online marketing and web presence—yes, I’m looking at you all in SEO, SEM, SMM, content, web design, apps, and anything similar to any of this stuff. Your content could be a problem, but it may be worse.