Marketing your life coaching business is both a challenge and a joy. The challenge comes in figuring out what to do and how to do it, while the joy comes on strong after you’ve done the job right and earned the trust of new clients.
When you're marketing your life coaching business, it's important to be sure the messages are tailored to those who are most likely to be your customers. This gives you a better chance that the messages you're putting out will resonate with those who are most likely to want to work with you. It will also attract those you want to work with, which might be even more important. To do this, you need to start by building your potential customer profile.
One of my friends is a life coach, and chatting with her has given me great insight into the marketing challenges those in the personal development industry face. It was during a brief back and forth with her via email that I realized all of the brilliant video she produces was a problem. She made it, folks consumed it, but now what?
Life coaching is a noble endeavor, focused as it is on helping people. But before you can help a single soul, those people in need of your help must be able to find out about you and your life coaching business. You have to appeal to future clients where they are, and let them know you’re ready to help in just the way they need it.
Life coaching makes unique demands on its practitioners. Between helping clients and running your business, there might not be enough hours in the day to also cobble together a coherent, effective business marketing strategy on your own. Even so, many life coaches insist on a DIY approach that forces them to make choices between spending time helping people and spending time on ancillary things, like marketing and content development, that they aren’t good at and don’t like doing.
When it comes to inbound marketing and content creation, case studies can be really beneficial. This is especially true when it comes to nurturing relationshipswith potential clients who are almost ready to make a purchase. And yes, this is the same when it comes to marketing for life coaches.
The long-term health and well-being of your life coaching business depends in no small part on your online resources. Whether in the form of websites, social media posts, guest blogging, or some other form of communication, your digital content is the first point of contact most potential clients will have with you. And even for those with whom your initial contact was in person, your online materials will still serve as a reference point and home base.
It’s always there for you, can answer virtually any question, and if you look in the right place, it can even help your business grow. We’re talking about your BFF: research, of course! As long as you have an internet connection and the will to learn, research done the right way can lead to a lifelong friendship.
Whether you’re a life coach or a consultant, you are your brand, and you love what you do. Given that, marketing your personal brand is super easy, right?
Establishing an authentic voice is one of the most difficult aspects of branding. So much more than slogans or calls to action, your brand’s voice defines it for potential customers and clients.