The sheer amount of stuff one can do on social media platforms like Twitter, Pinterest, Instagram, and Facebook can confuse and paralyze some users. But life coaches know better. They realize that these services, while fun to use and bursting with information, are also near-perfect vehicles for delivering messages of empowerment and connection to people who want to hear them. As such, life coaches tend to be excellent social media users.
What are the two important things your clients take into consideration before theyhire you?
- Your ability to do what you say you do (i.e. they want to feel that your service is worth their time and money)
- The idea that your are easygoing and they will enjoy working with you
So, how can you inject confidence into your potential clients?
As a life coach, you have to be very careful about selecting someone to create content for your blog (or anything else, for that matter). You--and your clear vision, unique voice, and specific viewpoint--are your own brand, and all of the content created for your brand needs to sound like it's coming from you, even if someone else wrote it.
Not everyone has a way with words, particularly when those words are written. I'm not about to call anybody out here, but many of the life coaches, business coaches, speakers, and entrepreneurs we provide ghost blogging for aren't excellent writers. They needed to put their best foot forward for their personal brands in their blogs, and turning to a ghostwriter let them do just that.
Some people find talking about themselves distasteful. Others are made uncomfortable when forced to discuss their best attributes. Whether from real or false modesty, a simple lack of confidence, a philosophical predilection, or an intellectual decision based on previous experience, the fact is: many folks simply don’t enjoy self-promotion.
Life coaching is rewarding work, but never forget that it is WORK! If you want to do it full-time, you need to turn your life coaching ambitions into a legitimate business that generates revenue and becomes self-sustaining. After you’ve got your business model laid out, developing a life coach marketing plan is the single-most important thing you can do.
Marketing is one of those things, when you don’t know how to do it, that can seem like a magical power. But that’s hogwash. Marketing, though not necessarily easy, is very far from being secret magic. More than anything else, it’s a lot of blood, sweat, and tears donated to the cause of turning your life coaching business into a career that can sustain you financially while affording you the opportunity to help as many people as possible. Without marketing, it’ll prove nearly impossible for your life coach business to ever get off the ground; with marketing, on the other hand, you can find the customers and niches that will grow and maintain your life coaching as something more than a hobby.
What is inbound marketing?
So you’ve decided to start a life coaching business.
When first starting a life coaching business, there’s a lot you have to keep in mind. First and foremost, you need to understand that it is a business. Your urge to help people is noble and commendable, but you won’t be able to do much of that without a business plan on which to focus your life coach marketing efforts.