Have you noticed how a purchase is actually done in our modern era?If you have, you probably know why it’s so important to map out the content journey that can turn prospects into customers. This is because the internet has changed the way we make purchasing decisions. Yes, we are increasingly becoming used to searching for relevant and useful information online before buying to help us select the right product or service.
Before understanding what an inbound marketing agency is, we need to know what actually is inbound marketing. Even after several years of its existence in the marketing world, many marketers are still skeptical about its effectiveness and certainty. This is mainly because they are afraid of disruption that this transition may cause to their currently working system.
Life coaching is rewarding work, but never forget that it is WORK! If you want to do it full-time, you need to turn your life coaching ambitions into a legitimate business that generates revenue and becomes self-sustaining. After you’ve got your business model laid out, developing a life coach marketing plan is the single-most important thing you can do.
What is inbound marketing?
So you’ve decided to start a life coaching business.
When first starting a life coaching business, there’s a lot you have to keep in mind. First and foremost, you need to understand that it is a business. Your urge to help people is noble and commendable, but you won’t be able to do much of that without a business plan on which to focus your life coach marketing efforts.
As an inbound marketing agency--specifically a content marketing agency--we put a big emphasis on blogging. Slinging content out there is incredibly beneficial, but we did a little experiment. Not on purpose, though.
The sheer amount of stuff one can do on social media platforms like Twitter, Pinterest, Instagram, and Facebook can confuse and paralyze some users. But life coaches know better. They realize that these services, while fun to use and bursting with information, are also near-perfect vehicles for delivering messages of empowerment and connection to people who want to hear them. As such, life coaches tend to be excellent social media users.