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Tips, tricks, and advice for doing business the write way

Potential Customer Profile vs. Client Persona: Which Is Which?

Before you dive into the nitty-gritty of your content marketing plan, you need to know the audience for whom the content is intended. There’s no point in making it otherwise; whether it’s a blog or a video or an infographic, you’re wasting your time and energy making anything that isn’t targeted to a specific potential client or customer.

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Do You Know Your Ideal Customer?

Businesses need customers and clients. Huge corporations, five-and-dimes, cutting-edge behemoths, boutique outfits: if no one’s buying, the business ceases to exist.

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