Best Content Marketing Blog Ever!

Tips, tricks, and advice for doing business the write way

7 Signs You’ve Found the Right Agency

There are a lot of marketing and content agencies out there, and even if they do good work, that doesn’t mean they are good for you. Yep, that means that Impressa Solutions might not even be a proper fit—even if it pains me to say it. So how do you know you’ve found the right agency to work with:

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Tips for Finding a Content Agency

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Should You Outsource Blog Posts?

As we are in the business of creating content for others, namely blog posts, it shouldn’t be shocking that I’m in favor of choosing to outsource blog posts. But it isn’t the right thing to do all the time.

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How to Help a Freelancer or Agency Help You with Your Blog

Outsourcing stuff you don’t have the time or talent for is a brilliant idea, but just bringing on an agency or a freelancer or three to turn out your blog content won’t be enough. Even if they are the most capable, experienced folks you can find, if you aren’t helping them help you, the results will certainly suffer. So, in case you were wondering, here are a few pointers on how you can help a freelancer or agency help you with your blog content:

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Be a Better Boss: 10 Reasons Employees Get Complacent

Being the boss means, among other things, keeping subordinates in-line. If you’re the owner or a manager, this can be easier said than done, but the biggest thing you need to prevent is your employees growing complacent and undermining the broader objectives of your business. Keep them happy, on the other hand, and they'll do their jobs with a minimum of static coming back your way.

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Work from Home? A New Work Ritual Keeps You Motivated

The phrase “work from home” seems an oxymoron to some, but the practice is the wave of the future. For a variety of reasons, companies are becoming more amenable to non-traditional work arrangements. When done properly, it's a solid play for everyone involved. The most important thing to remember when embarking on such an arrangement, though, is that first word: WORK!

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Where'd The Time Go? Improve Time Management Skills With a Helpful Tip

Time management skills are ideally something we learn in our teens and perfect in our twenties, but the accelerated pace of modern life can feel designed to prevent us from ever getting on top of things. There just never seem to be enough hours in the day, not with work responsibilities, home responsibilities, errands needing run, and the (very) necessary activities or hobbies that keep us sane.

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Be a Better Boss: If You Won't Do It, They Won't Do It

It’s not easy being the boss.

Responsibility for the success of a business makes for a pressure-packed working life, and that’s before you get to the pressures brought on by having to look after subordinates and keep them on-task. If Jim comes in late again without a call, or Lisa forgets to close-up properly one more time…

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When You Should Hire a Freelancer Instead

We receive many requests from folks who are potential clients, but we aren’t the best fit for them. Often people could benefit more from working with a single freelancer over using the services of a firm like ours. If any of these sound like you, don’t contact us, but sign up for freelancing sites like Upwork (formerly oDesk), Freelancer, or Elance instead. They will be a much better fit and could save you some serious money!

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What is a content farm?

In the content business, there are different tiers of service providers. In my opinion, the content farm sits on the bottom rung.
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