Best Content Marketing Blog Ever!

Tips, tricks, and advice for doing business the write way

Don’t Let a Freelancer or Agency Run Wild with Your Blog (Or Your Budget)

I get a major case of the warm and fuzzies when a client hands us the reigns and lets us create all kinds of cool content for their blog. When the sky is the limit, we are able to whip up a wonderful content mix that offers a range of something to cater to every persona that makes up their ideal audience. This allows us to create an entire library of brilliant on-brand content that’s basically begging to be shared and maybe even go viral. But this doesn’t mean this is always a good idea, as there are a few negative outcomes you could anticipate.

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Our Top Content Strategy Secret for Startups

Team Impressa works with a lot of startups, and most of them face very similar challenges. The issue, essentially, is that there's a lot that needs to be done, and the internal team is too small to tackle everything themselves. This includes content strategy. 

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How to Outsource Your Blog to Team Impressa (Or Any Agency, Actually)

The decision whether or not to outsource your blog can be taken relatively lightly. This is not the case when it comes to selecting who you will outsource blogging duties to.

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How to Outsource Your Blog and Save Money

 When it comes to hiring a blogger for your brand or business,  budget may be an issue. You want top tier content from a competent writer to represent you well, not do anything dodgy, and create compelling, high value posts to bring in business and keep current clientele engaged. But top tier content generally comes from top tier writers at a corresponding price point. You need to figure out how to outsource your blog while saving money.

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7 Signs You’ve Found the Right Agency

There are a lot of marketing and content agencies out there, and even if they do good work, that doesn’t mean they are good for you. Yep, that means that Impressa Solutions might not even be a proper fit—even if it pains me to say it. So how do you know you’ve found the right agency to work with:

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Tips for Finding a Content Agency

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How to Help a Freelancer or Agency Help You with Your Blog

Outsourcing stuff you don’t have the time or talent for is a brilliant idea, but just bringing on an agency or a freelancer or three to turn out your blog content won’t be enough. Even if they are the most capable, experienced folks you can find, if you aren’t helping them help you, the results will certainly suffer. So, in case you were wondering, here are a few pointers on how you can help a freelancer or agency help you with your blog content:

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What is a content farm?

In the content business, there are different tiers of service providers. In my opinion, the content farm sits on the bottom rung.
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