While Team Impressa would love to handle ghost blogging for every person who comes our way, we just aren't a good fit for everyone. But there's someone out there who is. And there are many potential ghost bloggers who seem stellar, but aren't a good option. I've been hiring writers for years (and no, not every hire is a smash hit), and these are seven of my savvy, experienced tips for selecting the best blogger for you.
You know blogging is beneficial for boosting your SEO, raising your profile, and a bunch of other marketing magic, but you probably don't have time to do that stuff yourself. Outsourcing blog posts to a ghost blogger is an excellent solution--far better than buying generic, cheap content and slapping your name on it, hoping for the best. But how do you know you found the right ghostwriter for your blog?
A blog can (and should!) be a focal point of the content marketing strategies for everything from start-ups and small businesses to life coaches and entrepreneurs. Your very own blog provides space for promoting ideas, discussing industry trends, telling personal stories, and many other forms of customer/client outreach. It’s a chance to build the brand and develop its digital voice, as well as a great way to work out a sustainable SEO strategy that generates notice and, more importantly, traffic.
Whether you are looking to retain a ghost blogger or want to be one, it is helpful to know the characteristics successful ghost bloggers share. There are quite a few, but here are the seven of the most important.
Super mega yes! A ghost blogger definitely can fill your shoes--I don't like to beat around the bush! But...
Under most circumstances, outsourcing blog posts is the best way for life coaches, startups, entrepreneurs, small businesses, and personal brands to get the most out of their content marketing strategy. Though it can make you anxious, and even seem dangerous at first, the right professional ghost blogger will provide high-quality content that reflects well on your business and, hopefully, drives a good deal of traffic to your website.
As you get down into the nitty-gritty of developing a new content marketing strategy, you might find that you simply don’t have the time, nor the resources, to write your new blog yourself. Rest assured, this is fine, and something numerous small businesses, startups, authors, and life coaches have similarly discovered. It’s nothing to worry about, and simply means it’s time to look into outsourcing blog posts.
A personal or company blog is an important piece of any content marketing strategy. Whether you’re a life coach going pro, or a small business fitting into a market niche; a startup touting your company’s attributes, or an author targeting a new and larger audience: having your own blog allows you to talk to potential customers directly and show off your expertise in easily-digestible ways. You can also target market trends and specific readers while controlling your messaging to a degree not possible in other content venues.