Best Content Marketing Blog Ever!

Tips, tricks, and advice for doing business the write way

9 Tips on Writing a Blog for the Busy Entrepreneur

You adopted blogging as one of your content marketing strategies to expand your audience and grow rapidly. But you’re having difficulty finding time for blogging.

How much time did it take when you wrote your last blog post? My guess: at least four to five hours. Sometimes, it takes up to eight hours before you hit the “publish” button. In general, you need to do this for one or two blog posts per week to keep your audience engaged and market your expertise!

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Does Your Startup Need a Ghost Blogger?

To cut to the chase: probably.

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4 Tips for Finding Brilliant Ghost Bloggers

 

Because you understand the importance of blogging, you’ve built out a blog to spread your talent and skills in order to position yourself as a thought leader in your space.

Successful blogging requires you to be proficient in a number of skills, like keyword research, user and search engine-friendly content creation, and blog management. Yes, this will eat up your valuable time and energy in order to make the blog a perfect content marketing tool. That’s why most of the successful entrepreneurs, life coaches, and authors find alternatives that work best for them. 

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7 Reasons Why You Should Never Outsource Blog Posts to Us

We do (and have done) a lot of blogging on behalf of a lot of clients. From ghostwriting for life coaches to giving voice to a startup brand, we’ve seemingly done it all when it comes to blogging. However, you may never, ever want to outsource blog posts to Team Impressa. Here’s seven reasons why: 

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The Skinny on Ghost Blogging

Oh, the ghostwriter. He’s made a name for himself. Actually no he hasn’t, but he has for his employer in the form of presidential speeches, best-selling books, and influential marketing material. Ghost blogging does essentially the same thing, but with a healthy dose of digital exposure!  

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5 Reasons Why the Best Life Coach Marketing Strategies Include a Blog

 

 What are the two important things your clients take into consideration before theyhire you?

  • Your ability to do what you say you do (i.e. they want to feel that your service is worth their time and money)
  • The idea that your are easygoing and they will enjoy working with you

So, how can you inject confidence into your potential clients?

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Authors: If You Outsource Blog Posts, Watch Out!

Blogging is a brilliant way for authors (of all genres) to attract new fans, connect with existing readers, and keep enthusiastic followers abreast of upcoming events and exciting news. But many authors don't actually have time to blog for themselves, so they outsource their blog posts to a ghostwriter. Generally speaking, this is a brilliant idea, but it can go awry. 

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Tips for Life Coaches: How to Outsource Your Blog

As a life coach, you have to be very careful about selecting someone to create content for your blog (or anything else, for that matter). You--and your clear vision, unique voice, and specific viewpoint--are your own brand, and all of the content created for your brand needs to sound like it's coming from you, even if someone else wrote it. 

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If You are a Cruddy Writer, Ghost Blogging is the Answer

Not everyone has a way with words, particularly when those words are written. I'm not about to call anybody out here, but many of the life coaches, business coaches, speakers, and entrepreneurs we provide ghost blogging for aren't excellent writers. They needed to put their best foot forward for their personal brands in their blogs, and turning to a ghostwriter let them do just that.

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Is It Okay to Outsource Blog Posts as an Author?

The short answer is yes. But I bet some authors are shaking their heads at my assessment. Stop it. It's helpful to outsource blog posts as an author.

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