If there is one thing you may have in common with a lot of entrepreneurs I meet, it’s this: YOU are killing your business. This is too common with service-related businesses, especially those who offer things related to online marketing and web presence—yes, I’m looking at you all in SEO, SEM, SMM, content, web design, apps, and anything similar to any of this stuff. Your content could be a problem, but it may be worse.
Paying by the word once made sense. When print was beyond popular, writers would receive a generous per word rate, so the compensation included the kind of thoughtful editing necessary to craft an article or other piece to be the perfect length. But this pay per word model doesn't work anymore!
Many of our clients are other small businesses. And as these expand, these small business owners come face to face with the biting reality that it's impossible to continue to fly solo. If you've come to this realization, you know you need to focus more on what you do best and less on the things you either don’t do well or don’t enjoy doing. The good thing is there are people waiting on the wings who could step in and do those things for you, and for many tasks, these are “virtual assistants.” We utilize virtual assistants, and maybe you want to too.
Have you ever toyed with the idea of delving into the world of work-at-home jobs because you are sick of having to get on your car even on a blustery winter morning or a blistering hot afternoon to report for duty? Or you want to be more hands-on with your kids that you can’t commit to a full-time job outside your home?
It’s a big mistake to go it alone looking after your business when there’s a plethora of people out there who can lend a helping hand, taking tasks you don’t have the time to do. That “I can do it all myself” attitude is a sure-fire recipe for burnout. As your business expands, so does the volume of tasks that you need to handle, and it’s time to stop sacrificing your weekends or vacation because there are freelancers out there to come to your rescue. While there are firms like Impressa Solutions that can handle your needs, there are times when a freelancer may make more sense for your business.