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Tips, tricks, and advice for doing business the write way

What is an Inbound Marketing Agency?

Before understanding what an inbound marketing agency is, we need to know what actually is inbound marketing. Even after several years of its existence in the marketing world, many marketers are still skeptical about its effectiveness and certainty. This is mainly because they are afraid of disruption that this transition may cause to their currently working system.

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Bad News Can Be Good News: It's All About Perspective

Nobody likes to receive bad news. The emotions unleashed can take days, weeks, even years to pass.

If you’ve ever lost a job for reasons beyond your control, you can relate. Even if it was a job you didn’t like, no one gets fired or laid off on good terms. Or if you’ve owned and lost a business, it didn’t make you think, “That was exactly what was supposed to happen, and I’m glad it did.”

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Work from Home? A New Work Ritual Keeps You Motivated

The phrase “work from home” seems an oxymoron to some, but the practice is the wave of the future. For a variety of reasons, companies are becoming more amenable to non-traditional work arrangements. When done properly, it's a solid play for everyone involved. The most important thing to remember when embarking on such an arrangement, though, is that first word: WORK!

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Be a Better Boss: If You Won't Do It, They Won't Do It

It’s not easy being the boss.

Responsibility for the success of a business makes for a pressure-packed working life, and that’s before you get to the pressures brought on by having to look after subordinates and keep them on-task. If Jim comes in late again without a call, or Lisa forgets to close-up properly one more time…

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When You Should Hire a Freelancer Instead

We receive many requests from folks who are potential clients, but we aren’t the best fit for them. Often people could benefit more from working with a single freelancer over using the services of a firm like ours. If any of these sound like you, don’t contact us, but sign up for freelancing sites like Upwork (formerly oDesk), Freelancer, or Elance instead. They will be a much better fit and could save you some serious money!

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10 Reasons Why We’re Expensive

Yep. For many folks, working with Impressa Solutions can strain the budget. We aren’t crazy expensive though—many other marketing firms and advertising agencies have hourly rates that make ours look like pocket change. But if you are looking for content, there are plenty of cheaper sources for words or pictures to slap onto your pages. So why do we charge what we charge?

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