As we are in the business of creating content for others, namely blog posts, it shouldn’t be shocking that I’m in favor of choosing to outsource blog posts. But it isn’t the right thing to do all the time.
The worst mistake a copywriter can make is falling in love with a first draft.
Reason being, that first draft of a piece is little more than a brain’s baby steps on the path to a much better, more fully-realized finished product. Before you get too impressed by your own genius, you’ve got to understand that most of what comes out first in your copywriting won’t, and shouldn’t, be there at the end. Not in that same form, anyway.
When writing a copy, writers toss the occasional stuffy grammatical rules out the window in order for them to write something persuasive, engaging, and fun. By playing with grammar and other standard English conventions and not adhering to some archaic grammar rule, writers are able to make their personality shine through written words, which is an important aspect of blogging. They include slang, deliberately use ellipsis when an em dash is the correct one to use, and use far more "!!!" than necessary—all in the name of breathing life into an otherwise stale content.