A lot of folks have interesting ideas about what content strategy is or is not. That's why I'm laying down a really quick crash course right here.
SEO content doesn't just happen. Sure, sometimes someone gets lucky and ends up whipping up a post that accidentally is pretty successful in scoring organic traffic, but generally, an SEO content writer has to work at creating content that is valuable and optimized.
Search engine optimization is important for most businesses' web presence, and content is a huge part of SEO. When folks first realized this, the content trend was kicked off. If search engines wanted content, then content they'd get. SEOs were turning out web pages by the ton, and content farms were born to churn this all out on the regular. This content catered to the search engines almost exclusively--a lot of gibberish was whipped up to get the attention of web crawlers. Pages existed purely for the purpose of slipping in more keywords and links. It didn't matter if the words there made any sense or served up any value to real people, but who cared about real people?! They weren't going to get you to the first page of the search results. But that's all old news.
We recommend blogging to all of our clients, and are a bit shocked when other marketers don’t do the same. This is because even though blogging may hold different levels of importance for different clients, it offers benefits to all of them that can be obtained even if they are blogging less frequently than our recommended minimum of one post per week. Like?
As we are in the business of creating content for others, namely blog posts, it shouldn’t be shocking that I’m in favor of choosing to outsource blog posts. But it isn’t the right thing to do all the time.
The phrase “work from home” seems an oxymoron to some, but the practice is the wave of the future. For a variety of reasons, companies are becoming more amenable to non-traditional work arrangements. When done properly, it's a solid play for everyone involved. The most important thing to remember when embarking on such an arrangement, though, is that first word: WORK!
Content is king, so they say. But what kind of a king is your content if grammatical glitches are everywhere? The words you use add flesh to the bones of your ideas. If the words are not in their right places, your writing will not stand out no matter how good your ideas are. So regardless of how much you hate editing your own work, don’t skip it—it’s a must! Before clicking that “publish” button for a recently saved draft, follow these useful tips for editing your own content. I’m sure you want to catch your mistakes before your mistakes catch you!
Paying by the word once made sense. When print was beyond popular, writers would receive a generous per word rate, so the compensation included the kind of thoughtful editing necessary to craft an article or other piece to be the perfect length. But this pay per word model doesn't work anymore!
Companies who want to promote their products and services turn to copywriting firms in order to create advertising copies, scripts, and other write ups to promote and market their product, brand, and even ideas, but some prefer a DIY approach. Copywriting is one part of an effective marketing process that requires excellent language skills in order for you to attract prospective clients. In this day and age, different niches are created daily, thus competition has become very tough especially among online entrepreneurs. For these reasons, it's important that you hone copywriting skills in order to make your business stand out from the rest of the competition. Our fail-proof copywriting tips can keep your business in the forefront.