A lot of folks have interesting ideas about what content strategy is or is not. That's why I'm laying down a really quick crash course right here.
Paying by the word once made sense. When print was beyond popular, writers would receive a generous per word rate, so the compensation included the kind of thoughtful editing necessary to craft an article or other piece to be the perfect length. But this pay per word model doesn't work anymore!
Companies who want to promote their products and services turn to copywriting firms in order to create advertising copies, scripts, and other write ups to promote and market their product, brand, and even ideas, but some prefer a DIY approach. Copywriting is one part of an effective marketing process that requires excellent language skills in order for you to attract prospective clients. In this day and age, different niches are created daily, thus competition has become very tough especially among online entrepreneurs. For these reasons, it's important that you hone copywriting skills in order to make your business stand out from the rest of the competition. Our fail-proof copywriting tips can keep your business in the forefront.