If you've been paying any attentions to some of our previous blog posts (or recent webinar), you certainly know you need a digital content strategy. You probably are all kinds of on board with the idea, as you don't want to be wasting your money to create, publish, and promote content for less than optimal ROI. But if you're like a lot of the strategy-less folks we meet, you intend to keep tossing content out there without a plan because developing a proper content strategy doesn't seem easy.
A lot of folks have interesting ideas about what content strategy is or is not. That's why I'm laying down a really quick crash course right here.
In the content business, there are different tiers of service providers. In my opinion, the content farm sits on the bottom rung.
Paying by the word once made sense. When print was beyond popular, writers would receive a generous per word rate, so the compensation included the kind of thoughtful editing necessary to craft an article or other piece to be the perfect length. But this pay per word model doesn't work anymore!