When it comes to inbound marketing and content creation, case studies can be really beneficial. This is especially true when it comes to nurturing relationshipswith potential clients who are almost ready to make a purchase. And yes, this is the same when it comes to marketing for life coaches.
Well, the problem with too many posts is tricky as all get out. For starters, how many posts makes for too many?
We are big fans of white papers, but when we recommend them to a lot of our clients, they have a so many questions. Mainly because they don't know what white papers are.
Before I begin, some of you are gambling when it comes to your digital content--and you know you are. So stop it! Even if you feel like you're getting lucky right now, that isn't to say you wouldn't be winning even bigger, more consistently if you'd start playing the odds instead of just rolling the dice and crossing your fingers.
If you've been paying any attentions to some of our previous blog posts (or recent webinar), you certainly know you need a digital content strategy. You probably are all kinds of on board with the idea, as you don't want to be wasting your money to create, publish, and promote content for less than optimal ROI. But if you're like a lot of the strategy-less folks we meet, you intend to keep tossing content out there without a plan because developing a proper content strategy doesn't seem easy.
You don't need to stop what you're doing and drop everything, but you should take a time out and do a web content audit soon. Here are 10 reasons why:
When you are performing a website content audit, there are a heck of a lot of things you could look for. However, there are a few essentials I include in every content evaluation I do to make sure the site's content is at least serviceable.
It's important to step back every now and again to give your website content a good once over to be sure you're on-point, on-brand, and providing value for your audience. When I'm doing a content evaluation, there's a lot of stuff I like to look at, but here are my five essentials to look for when evaluating website content.
I know. SEO audits are generally good things for your blog or website, but they aren't always what's best or what's needed right now. Sometimes they may even be a bad idea. Here's why: