When it comes to how to write a white paper, there isn't much I can say about the technical nuts and bolts of this kind of content that hasn't been said before. But I do feel like I have some insights to help you sort out what a white paper really is.
We've met many a potential client who put the cart before the horse. They needed to further refine their brand, create a marketing plan, and do up all new business marketing material--think brochures, spec sheets, and anything else you'd put in a media kit or hand to potential customers hanging out around your trade show booth. And they wanted these marketing materials to be done before everything else, which is a horrible approach.
When it comes to hiring a blogger for your brand or business, budget may be an issue. You want top tier content from a competent writer to represent you well, not do anything dodgy, and create compelling, high value posts to bring in business and keep current clientele engaged. But top tier content generally comes from top tier writers at a corresponding price point. You need to figure out how to outsource your blog while saving money.
When it comes to marketing for life coaches, most coaches have content creation down. Beyond down. Most life coaches are prolific. And while I've previously written about how this is in video form for many coaches, lots of coaches blog like nobody's business. But blog posts won't work for everyone at every stage in their journey, and creating fresh content to reach all of these folks can be time consuming or costly. Repurposing blog content could be the solution.
Life coaching makes unique demands on its practitioners. Between helping clients and running your business, there might not be enough hours in the day to also cobble together a coherent, effective business marketing strategy on your own. Even so, many life coaches insist on a DIY approach that forces them to make choices between spending time helping people and spending time on ancillary things, like marketing and content development, that they aren’t good at and don’t like doing.
When it comes to inbound marketing and content creation, case studies can be really beneficial. This is especially true when it comes to nurturing relationshipswith potential clients who are almost ready to make a purchase. And yes, this is the same when it comes to marketing for life coaches.
The long-term health and well-being of your life coaching business depends in no small part on your online resources. Whether in the form of websites, social media posts, guest blogging, or some other form of communication, your digital content is the first point of contact most potential clients will have with you. And even for those with whom your initial contact was in person, your online materials will still serve as a reference point and home base.
Website creation and development may not be your personal brand’s business, but you need a website to market and grow your brand effectively. It will be your online representation, your base of operations, and an avenue for potential customers and clients to find and connect with your brand.
Whether you’re a life coach or a consultant, you are your brand, and you love what you do. Given that, marketing your personal brand is super easy, right?
Once upon a time, keywords ruled the copy kingdom. King Google was known to change his algorithm often, so keywords' five minutes quickly came and went. Now, the only way to gain loyal followers and a royal reputation is to have quality copy.