What is inbound marketing?
So you’ve decided to start a life coaching business.
Marketing your life coaching business is both a challenge and a joy. The challenge comes in figuring out what to do and how to do it, while the joy comes on strong after you’ve done the job right and earned the trust of new clients.
When you start a life coaching business, it can be hard sometimes to remember that it is, in fact, a business. You first considered becoming a life coach because you wanted to help people, and you wanted to be a source of guidance and inspiration. On the list of factors that drew you to make your ambitions a legitimate business, however, odds are marketing was pretty far down towards the bottom, if on the list at all.
One of my friends is a life coach, and chatting with her has given me great insight into the marketing challenges those in the personal development industry face. It was during a brief back and forth with her via email that I realized all of the brilliant video she produces was a problem. She made it, folks consumed it, but now what?
Life coaching is a noble endeavor, focused as it is on helping people. But before you can help a single soul, those people in need of your help must be able to find out about you and your life coaching business. You have to appeal to future clients where they are, and let them know you’re ready to help in just the way they need it.
Life coaching makes unique demands on its practitioners. Between helping clients and running your business, there might not be enough hours in the day to also cobble together a coherent, effective business marketing strategy on your own. Even so, many life coaches insist on a DIY approach that forces them to make choices between spending time helping people and spending time on ancillary things, like marketing and content development, that they aren’t good at and don’t like doing.
Your idea, product, or service is amazing, but you need to find people that want to buy it. Save yourself struggle and strife by working out potential customer profiles before you do anything else related to your startup.