Best Content Marketing Blog Ever!

Tips, tricks, and advice for doing business the write way

3 Tips to build a solid content journey for your buyers

In our several years of content writing and marketing experience, we’ve observed that crafting content can be a waste of time unless you map out a hole-free content journey for your buyers.

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5 Essential Tips for Content Marketing Strategy for your Startup

Having a strategy for your content is imperative to it’s success. Now I know some folks just toss some content out into the world and get lucky, but that’s not the case for most who are seeing traction and profits from their content marketing. Yes, you are excited to jump in, but look before you leap! Making a content marketing strategy is usually the ticket, and I whipped up a webinar on the very topic. If you don’t have 30 minutes or so, here are five tips to get you started.

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Where Content Writing Services Fail

As an entrepreneur myself, I understand the allure of a content writing service. You simply sign up, pay up, leave some instructions, and you'll have an article delivered to you! I know, I'm making these content writing services seem pretty darn nice, right?

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The Content Journey: How to guide your buyer through the sales funnel

Have you noticed how a purchase is actually done in our modern era?

If you have, you probably know why it’s so important to map out the content journey that can turn prospects into customers. This is because the internet has changed the way we make purchasing decisions. Yes, we are increasingly becoming used to searching for relevant and useful information online before buying to help us select the right product or service. 
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5 Keys to Finding Killer Content Creation Services

Producing high quality content for your business can be a daunting task, especially if you lack the resources to hire and manage an in-house writing team to do it.

So, the other option is to outsource the work, but where do you start looking? There are many content creation services out there and, honestly, it can be a pain in the butt to try and filter through them all in order to find the right one.

However, there are several key things you can do to help simplify your search.

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What's the Best Blog Post Length?

Nine seconds is the average attention span of most readers. Therefore, you have nine seconds to capture their attention with your content. To achieve that, the first question you may ask yourself is this: Okay, so what is the best blog post length? Well, it depends on a few factors.

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What Is Content Strategy?

Before you can erect a building, you need a blueprint. It shows everybody involved in the construction what the finished product will look like, where things like plumbing and electrical wires go, how big the individual pieces need to be, and how everything will fit together. Without it, no one knows what they’re doing, and no responsible professional would ever break ground until it's been developed and approved.

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How to Write a White Paper

When it comes to how to write a white paper, there isn't much I can say about the technical nuts and bolts of this kind of content that hasn't been said before. But I do feel like I have some insights to help you sort out what a white paper really is.

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Should You Outsource Web Writing?

Great content doesn’t magically appear. It’s not like you can just toss some seeds, water them, and wait on awesome digital marketing to materialize. No, great content requires writers, and not just people who can write, but professionals who know what they’re doing when it comes to content marketing, SEO, keywords, and campaign development.

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Are You Planning Too Many Posts for Your Blog?

While some search engine optimizers will emphatically say that there is no such thing as "too many posts," I beg to differ. I wrote a whole post about too many posts a few months ago because I very much think that there very much is a thing as too many, and yes, they can do some damage. 

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