Best Content Marketing Blog Ever!

Tips, tricks, and advice for doing business the write way

The truth about developing a content strategy for your clients

When it comes to developing a content strategy for their clients, many marketers and business consultants are biting off more than they can chew. Why is that?

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3 Steps to Creating Good Content When Your Product is Complicated

We work with a lot of tech clients here at Impressa Solutions, and many of them share the same two challenges when it comes to content strategy: how do we a) communicate what we do in an easy-to-understand way, and b) make sure people are seeing our messages?

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3 Tips to Build a Solid Content Journey for Your Buyers

In our several years of content writing and marketing experience, we’ve observed that crafting content can be a waste of time unless you map out a hole-free content journey for your buyers.

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5 Essential Tips for Content Marketing Strategy for your Startup

Having a strategy for your content is imperative to it’s success. Now I know some folks just toss some content out into the world and get lucky, but that’s not the case for most who are seeing traction and profits from their content marketing. Yes, you are excited to jump in, but look before you leap! Making a content marketing strategy is usually the ticket, and I whipped up a webinar on the very topic. If you don’t have 30 minutes or so, here are five tips to get you started.

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Where Content Writing Services Fail

As an entrepreneur myself, I understand the allure of a content writing service. You simply sign up, pay up, leave some instructions, and you'll have an article delivered to you! I know, I'm making these content writing services seem pretty darn nice, right?

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The Content Journey: How to guide your buyer through the sales funnel

Have you noticed how a purchase is actually done in our modern era?

If you have, you probably know why it’s so important to map out the content journey that can turn prospects into customers. This is because the internet has changed the way we make purchasing decisions. Yes, we are increasingly becoming used to searching for relevant and useful information online before buying to help us select the right product or service. 
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What Is Content Strategy?

Before you can erect a building, you need a blueprint. It shows everybody involved in the construction what the finished product will look like, where things like plumbing and electrical wires go, how big the individual pieces need to be, and how everything will fit together. Without it, no one knows what they’re doing, and no responsible professional would ever break ground until it's been developed and approved.

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