Best Content Marketing Blog Ever!

Tips, tricks, and advice for doing business the write way

Why topic clusters are essential to your digital strategy

When Google decided to have conversations with its users, everything we had known about SEO and digital marketing changed.

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OMG! Viral Marketing isn't Really a Thing!

A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services--including the content marketing strategy we were making them--were no longer needed because they decided to do "viral marketing."

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A Quick & Dirty Marketing Strategy Roadmap

Many businesses are quite scattered when it comes to marketing strategy. Instead of constructing a plan, many take a scattershot approach--putting in a little bit of effort here, a little bit there, trying this for a hot minute, and then a big push for whatever option seems to be the cheapest or was sold the best. That isn’t a strategy, but it’s a fantastic way to diminish potential ROI and see less than impressive results.  Instead, focus on building a brand blueprint,

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Don’t Let a Freelancer or Agency Run Wild with Your Blog (Or Your Budget)

I get a major case of the warm and fuzzies when a client hands us the reigns and lets us create all kinds of cool content for their blog. When the sky is the limit, we are able to whip up a wonderful content mix that offers a range of something to cater to every persona that makes up their ideal audience. This allows us to create an entire library of brilliant on-brand content that’s basically begging to be shared and maybe even go viral. But this doesn’t mean this is always a good idea, as there are a few negative outcomes you could anticipate.

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5 Essential Tips for Content Marketing Strategy for your Startup

Having a strategy for your content is imperative to it’s success. Now I know some folks just toss some content out into the world and get lucky, but that’s not the case for most who are seeing traction and profits from their content marketing. Yes, you are excited to jump in, but look before you leap! Making a content marketing strategy is usually the ticket, and I whipped up a webinar on the very topic. If you don’t have 30 minutes or so, here are five tips to get you started.

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What Is Content Strategy?

Before you can erect a building, you need a blueprint. It shows everybody involved in the construction what the finished product will look like, where things like plumbing and electrical wires go, how big the individual pieces need to be, and how everything will fit together. Without it, no one knows what they’re doing, and no responsible professional would ever break ground until it's been developed and approved.

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Don't Create Business Marketing Material First

We've met many a potential client who put the cart before the horse. They needed to further refine their brand, create a marketing plan, and do up all new business marketing material--think brochures, spec sheets, and anything else you'd put in a media kit or hand to potential customers hanging out around your trade show booth. And they wanted these marketing materials to be done before everything else, which is a horrible approach.

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Content Marketing for Life Coaches 101: Case Studies

When it comes to inbound marketing and content creation, case studies can be really beneficial. This is especially true when it comes to nurturing relationshipswith potential clients who are almost ready to make a purchase. And yes, this is the same when it comes to marketing for life coaches. 

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The Problem with Too Many Posts

Well, the problem with too many posts is tricky as all get out. For starters, how many posts makes for too many?

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What's the Deal with White Papers?!

We are big fans of white papers, but when we recommend them to a lot of our clients, they have a so many questions. Mainly because they don't know what white papers are.

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