To cut to the chase: probably.
We do (and have done) a lot of blogging on behalf of a lot of clients. From ghostwriting for life coaches to giving voice to a startup brand, we’ve seemingly done it all when it comes to blogging. However, you may never, ever want to outsource blog posts to Team Impressa. Here’s seven reasons why:
Oh, the ghostwriter. He’s made a name for himself. Actually no he hasn’t, but he has for his employer in the form of presidential speeches, best-selling books, and influential marketing material. Ghost blogging does essentially the same thing, but with a healthy dose of digital exposure!
As a life coach, you have to be very careful about selecting someone to create content for your blog (or anything else, for that matter). You--and your clear vision, unique voice, and specific viewpoint--are your own brand, and all of the content created for your brand needs to sound like it's coming from you, even if someone else wrote it.
Before you can erect a building, you need a blueprint. It shows everybody involved in the construction what the finished product will look like, where things like plumbing and electrical wires go, how big the individual pieces need to be, and how everything will fit together. Without it, no one knows what they’re doing, and no responsible professional would ever break ground until it's been developed and approved.
When it comes to how to write a white paper, there isn't much I can say about the technical nuts and bolts of this kind of content that hasn't been said before. But I do feel like I have some insights to help you sort out what a white paper really is.
We've met many a potential client who put the cart before the horse. They needed to further refine their brand, create a marketing plan, and do up all new business marketing material--think brochures, spec sheets, and anything else you'd put in a media kit or hand to potential customers hanging out around your trade show booth. And they wanted these marketing materials to be done before everything else, which is a horrible approach.
When it comes to hiring a blogger for your brand or business, budget may be an issue. You want top tier content from a competent writer to represent you well, not do anything dodgy, and create compelling, high value posts to bring in business and keep current clientele engaged. But top tier content generally comes from top tier writers at a corresponding price point. You need to figure out how to outsource your blog while saving money.
When it comes to marketing for life coaches, most coaches have content creation down. Beyond down. Most life coaches are prolific. And while I've previously written about how this is in video form for many coaches, lots of coaches blog like nobody's business. But blog posts won't work for everyone at every stage in their journey, and creating fresh content to reach all of these folks can be time consuming or costly. Repurposing blog content could be the solution.
Life coaching makes unique demands on its practitioners. Between helping clients and running your business, there might not be enough hours in the day to also cobble together a coherent, effective business marketing strategy on your own. Even so, many life coaches insist on a DIY approach that forces them to make choices between spending time helping people and spending time on ancillary things, like marketing and content development, that they aren’t good at and don’t like doing.