Best Content Marketing Blog Ever!

Tips, tricks, and advice for doing business the write way

Your First Step to a Marketing Strategy Roadmap

Yes, I get it entrepreneurs.  Once you’ve established what your product or service is you’re eager to start promoting it, right?  You want to start churning out content, letting the world know about your business.

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Don't Create Business Marketing Material First

We've met many a potential client who put the cart before the horse. They needed to further refine their brand, create a marketing plan, and do up all new business marketing material--think brochures, spec sheets, and anything else you'd put in a media kit or hand to potential customers hanging out around your trade show booth. And they wanted these marketing materials to be done before everything else, which is a horrible approach.

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The Business of Belief: The Poetry of Brand

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Using a Blog to Set Yourself Apart

Too many small business owners feel like they are a dime a dozen. Unless you have a pre-existing relationship, many people see folks in fields like insurance, accounting, real estate, mechanics, landscaping, pest control, and even some areas of medicine and law as being all the same. The only difference is price and location, and if you have competitors at a similar price point in the same neighborhood, you have to do something to stand out so potential clients take notice. May I recommend using a blog to set yourself apart.

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