Yes, I get it entrepreneurs. Once you’ve established what your product or service is you’re eager to start promoting it, right? You want to start churning out content, letting the world know about your business.
We've met many a potential client who put the cart before the horse. They needed to further refine their brand, create a marketing plan, and do up all new business marketing material--think brochures, spec sheets, and anything else you'd put in a media kit or hand to potential customers hanging out around your trade show booth. And they wanted these marketing materials to be done before everything else, which is a horrible approach.