Joe Pulizzi’s Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less is one of the books I get really darn excited about. Like Content Rules, I wholeheartedly recommend it to our clients when I can, and if you are a current client and don’t have a copy—give a shout! I’ll send you one.
My thoughts on The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe are ripped directly from my Amazon.com review, which the author called his favorite review ever via Twitter.
For someone with an MFA in creative writing, I read a ton of marketing books. And Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era is not my favorite.
Jonah Berger’s Contagious: Why Things Catch On is quite the good-looking book. A somewhat slim volume, it sports a bright orange dust jacket with an interesting light bulb and dandelion hybrid image on it. A lot of people took a quick look at it and instantly wanted to know what I was reading.
I read a lot of books about content and marketing. While I’m a professional when it comes to content, I always shy away from the word “expert” because there always is something more to learn. And the term content covers a wide array of stuff beyond blog posts—think videos, podcasts, and webinars, which are just part of the big picture. This is why I picked up Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C.C. Chapman.
It's not surprise that The Power of Habit: Why We Do What We Do in Life and Business is a best seller. Available on Amazon, you can also snag one at any number of airports you will be traveling through this holiday season. A good read for anyone who wants to know why we do what we do or wants to make a real change, I see this one as a must for entrepreneurs.
Marketing today is about content, and when developing a content strategy for our clients, we place a high emphasis on value. Others will say the same thing and probably mean it, so the question is: who are they creating value for? This is a foundation of the book Youtility: Why Smart Marketing Is about Help Not Hype by Jay Baer--a title I found myself nodding "yes" to over and over again as I read.