Best Content Marketing Blog Ever!

Tips, tricks, and advice for doing business the write way

You Need to Read Epic Content Marketing (Yes, You!)

Joe Pulizzi’s Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less is one of the books I get really darn excited about. Like Content Rules, I wholeheartedly recommend it to our clients when I can, and if you are a current client and don’t have a copy—give a shout! I’ll send you one.

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The Business of Belief: The Poetry of Brand

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A Nutty Brief Review: Marketing in the Round

For someone with an MFA in creative writing, I read a ton of marketing books. And Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era is not my favorite.

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Contagious: Why Things Catch On (An Annotation)

Jonah Berger’s Contagious: Why Things Catch On is quite the good-looking book. A somewhat slim volume, it sports a bright orange dust jacket with an interesting light bulb and dandelion hybrid image on it. A lot of people took a quick look at it and instantly wanted to know what I was reading.

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Read “Content Rules” Before You Even Think of Writing Another Blog Post

I read a lot of books about content and marketing. While I’m a professional when it comes to content, I always shy away from the word “expert” because there always is something more to learn. And the term content covers a wide array of stuff beyond blog posts—think videos, podcasts, and webinars, which are just part of the big picture. This is why I picked up Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C.C. Chapman.

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The Power of Habit can Help Your Business

It's not surprise that The Power of Habit: Why We Do What We Do in Life and Business is a best seller. Available on Amazon, you can also snag one at any number of airports you will be traveling through this holiday season. A good read for anyone who wants to know why we do what we do or wants to make a real change, I see this one as a must for entrepreneurs.

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Help Yourself by Helping Others: Youtility

Marketing today is about content, and when developing a content strategy for our clients, we place a high emphasis on value. Others will say the same thing and probably mean it, so the question is: who are they creating value for? This is a foundation of the book Youtility: Why Smart Marketing Is about Help Not Hype by Jay Baer--a title I found myself nodding "yes" to over and over again as I read.

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