Well, the problem with too many posts is tricky as all get out. For starters, how many posts makes for too many?
We recommend blogging to all of our clients, and are a bit shocked when other marketers don’t do the same. This is because even though blogging may hold different levels of importance for different clients, it offers benefits to all of them that can be obtained even if they are blogging less frequently than our recommended minimum of one post per week. Like?
As we are in the business of creating content for others, namely blog posts, it shouldn’t be shocking that I’m in favor of choosing to outsource blog posts. But it isn’t the right thing to do all the time.
Outsourcing stuff you don’t have the time or talent for is a brilliant idea, but just bringing on an agency or a freelancer or three to turn out your blog content won’t be enough. Even if they are the most capable, experienced folks you can find, if you aren’t helping them help you, the results will certainly suffer. So, in case you were wondering, here are a few pointers on how you can help a freelancer or agency help you with your blog content:
I’ve been rapping a lot lately about blogging frequency, mainly about minimum amounts, as that’s what many budget-conscious small businesses are concerned with. But what about the other side of the coin? When are you publishing too many posts?
Yep, time and budget are important, but these shouldn’t impact the minimum amount of blog posts you need to put out. These factors may change how much energy you want to put into each post and may determine who should be creating all this content.
I’m going to go out on a limb and make some rough recommendations around blogging frequency. These take the factors discussed in a previous post into account somewhat—it’s hard to be precise in a broad sense, as every business is in a different situation.
Blogging is beneficial, but it’s best if you do it on a consistent, ongoing basis. Why? If people know when to expect your blog posts, and if they enjoy them, they’ll keep on coming back for them. However, if you aren’t consistent, readers may simply give up on showing up to attempt to catch your newest post. But how many blog posts should you publish?
Paying by the word once made sense. When print was beyond popular, writers would receive a generous per word rate, so the compensation included the kind of thoughtful editing necessary to craft an article or other piece to be the perfect length. But this pay per word model doesn't work anymore!
It doesn't matter what your business does; it needs a blog. If you are online or off, selling products or services, your business can benefit from a blog greatly. You may or may not have heard that before, and you most likely are wondering why blogging is such a big deal for your business (and your bottom line).