A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services--including the content marketing strategy we were making them--were no longer needed because they decided to do "viral marketing."
I get a major case of the warm and fuzzies when a client hands us the reigns and lets us create all kinds of cool content for their blog. When the sky is the limit, we are able to whip up a wonderful content mix that offers a range of something to cater to every persona that makes up their ideal audience. This allows us to create an entire library of brilliant on-brand content that’s basically begging to be shared and maybe even go viral. But this doesn’t mean this is always a good idea, as there are a few negative outcomes you could anticipate.
Team Impressa works with a lot of startups, and most of them face very similar challenges. The issue, essentially, is that there's a lot that needs to be done, and the internal team is too small to tackle everything themselves. This includes content strategy.
About a month ago, a potential client reached out to the Impressa Solutions team because he needed some blog posts. To be frank, blog posts alone were not going to get this guy to his stated goals. He needed a content strategy, but when I told him this, I was met with resistance. He didn't want to be "upsold" on "extras," and he insisted that I describe what a successful blog post looks like--because that was what he wanted.
Nine seconds is the average attention span of most readers. Therefore, you have nine seconds to capture their attention with your content. To achieve that, the first question you may ask yourself is this: Okay, so what is the best blog post length? Well, it depends on a few factors.
You adopted blogging as one of your content marketing strategies to expand your audience and grow rapidly. But you’re having difficulty finding time for blogging.
How much time did it take when you wrote your last blog post? My guess: at least four to five hours. Sometimes, it takes up to eight hours before you hit the “publish” button. In general, you need to do this for one or two blog posts per week to keep your audience engaged and market your expertise!
Because you understand the importance of blogging, you’ve built out a blog to spread your talent and skills in order to position yourself as a thought leader in your space.
Successful blogging requires you to be proficient in a number of skills, like keyword research, user and search engine-friendly content creation, and blog management. Yes, this will eat up your valuable time and energy in order to make the blog a perfect content marketing tool. That’s why most of the successful entrepreneurs, life coaches, and authors find alternatives that work best for them.
Nothing quite prepares new life coaches for the amount of writing necessary to properly market their business. For instance, content marketing best practices all but require a brand blog. That wouldn’t be a big deal if you could write about whatever you wanted, whenever you wanted, but such is not the case here. Instead, your brand blog must feature a steady stream of new and interesting content either ideological or promotional in nature (and sometimes both at once) that targets popular industry-specific search terms in order to drive traffic to your website.