There are many marketing channels today that you can use to promote your business such as social media and text marketing. But one tried and tested tool that is still considered the best is the use of email. Here are the reasons why you need to use email marketing and not let an opportunity to make a sale fall to the wayside.
Marketing today is about content, and when developing a content strategy for our clients, we place a high emphasis on value. Others will say the same thing and probably mean it, so the question is: who are they creating value for? This is a foundation of the book Youtility: Why Smart Marketing Is about Help Not Hype by Jay Baer--a title I found myself nodding "yes" to over and over again as I read.
As a business owner, you want to tap into your target market and get the attention of potential customers through your sales messages. But how can you tell the world of how great your company is without throwing around advertising dollars? The simple answer is this: let OTHERS spread the word of how great your business really is. This is possible through the use of a good publicity.