Life coaching is a noble endeavor, focused as it is on helping people. But before you can help a single soul, those people in need of your help must be able to find out about you and your life coaching business. You have to appeal to future clients where they are, and let them know you’re ready to help in just the way they need it.
Proper life coach marketing is the key.
That word, “marketing,” can seem scary or expensive, but at its core it simply means the process by which you’ll promote your business in order to reach the people looking for it. Nothing scary about that, right? Your message is important and valuable, and it needs to find its audience. Unfortunately, there’s little chance of that happening without a solid, well-planned marketing strategy.
You might be thinking, “Okay, but I where do I start?” Consider the following:
- There are four main learning modalities that govern how different people process information best, and are you should make content that appeals to all four groups.
- There are three essential stages of the journey that takes someone from having never heard of you or your coaching practice to deciding to spend money on your services.
- You can save time and money if you repurpose content in ways that appeal to different groups of people who may encounter it at different stages of their journey.
These are but three issues to think about as you consider your business’ marketing goals and approach. Start here as you sort through your options and make the best decisions for your business.
Of course, there’s no one way to market your business, but there is a way that can make a major difference in finding the type and number of clients you need to succeed.
To help you with this, we created a guide. It's designed to get you started on thinking more deeply about the three considerations above. Check out Team Impressa's new ebook, “Make Your Message Soar: A Guide to Repurposing Content to Better Reach Your Audience.”