Best Content Marketing Blog Ever!

Tips, tricks, and advice for doing business the write way

5 Keys to Finding Killer Content Creation Services

Producing high quality content for your business can be a daunting task, especially if you lack the resources to hire and manage an in-house writing team to do it.

So, the other option is to outsource the work, but where do you start looking? There are many content creation services out there and, honestly, it can be a pain in the butt to try and filter through them all in order to find the right one.

However, there are several key things you can do to help simplify your search.

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Outsource Your Blog and Keep Creative Control in 6 Easy Steps

A blog can (and should!) be a focal point of the content marketing strategies for everything from start-ups and small businesses to life coaches and entrepreneurs. Your very own blog provides space for promoting ideas, discussing industry trends, telling personal stories, and many other forms of customer/client outreach. It’s a chance to build the brand and develop its digital voice, as well as a great way to work out a sustainable SEO strategy that generates notice and, more importantly, traffic.

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What Is Content Strategy?

Before you can erect a building, you need a blueprint. It shows everybody involved in the construction what the finished product will look like, where things like plumbing and electrical wires go, how big the individual pieces need to be, and how everything will fit together. Without it, no one knows what they’re doing, and no responsible professional would ever break ground until it's been developed and approved.

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How to Write a White Paper

When it comes to how to write a white paper, there isn't much I can say about the technical nuts and bolts of this kind of content that hasn't been said before. But I do feel like I have some insights to help you sort out what a white paper really is.

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What is an Inbound Marketing Agency?

Before understanding what an inbound marketing agency is, we need to know what actually is inbound marketing. Even after several years of its existence in the marketing world, many marketers are still skeptical about its effectiveness and certainty. This is mainly because they are afraid of disruption that this transition may cause to their currently working system.

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Don't Create Business Marketing Material First

We've met many a potential client who put the cart before the horse. They needed to further refine their brand, create a marketing plan, and do up all new business marketing material--think brochures, spec sheets, and anything else you'd put in a media kit or hand to potential customers hanging out around your trade show booth. And they wanted these marketing materials to be done before everything else, which is a horrible approach.

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How to Outsource Your Blog to Team Impressa (Or Any Agency, Actually)

The decision whether or not to outsource your blog can be taken relatively lightly. This is not the case when it comes to selecting who you will outsource blogging duties to.

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How to Outsource Your Blog and Save Money

 When it comes to hiring a blogger for your brand or business,  budget may be an issue. You want top tier content from a competent writer to represent you well, not do anything dodgy, and create compelling, high value posts to bring in business and keep current clientele engaged. But top tier content generally comes from top tier writers at a corresponding price point. You need to figure out how to outsource your blog while saving money.

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Content Marketing for Life Coaches 101: Case Studies

When it comes to inbound marketing and content creation, case studies can be really beneficial. This is especially true when it comes to nurturing relationshipswith potential clients who are almost ready to make a purchase. And yes, this is the same when it comes to marketing for life coaches. 

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The Problem with Too Many Posts

Well, the problem with too many posts is tricky as all get out. For starters, how many posts makes for too many?

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