In our several years of content writing and marketing experience, we’ve observed that crafting content can be a waste of time unless you map out a hole-free content journey for your buyers.
Having a strategy for your content is imperative to it’s success. Now I know some folks just toss some content out into the world and get lucky, but that’s not the case for most who are seeing traction and profits from their content marketing. Yes, you are excited to jump in, but look before you leap! Making a content marketing strategy is usually the ticket, and I whipped up a webinar on the very topic. If you don’t have 30 minutes or so, here are five tips to get you started.
As an entrepreneur myself, I understand the allure of a content writing service. You simply sign up, pay up, leave some instructions, and you'll have an article delivered to you! I know, I'm making these content writing services seem pretty darn nice, right?
Have you noticed how a purchase is actually done in our modern era?If you have, you probably know why it’s so important to map out the content journey that can turn prospects into customers. This is because the internet has changed the way we make purchasing decisions. Yes, we are increasingly becoming used to searching for relevant and useful information online before buying to help us select the right product or service.
Team Impressa works with a lot of startups, and most of them face very similar challenges. The issue, essentially, is that there's a lot that needs to be done, and the internal team is too small to tackle everything themselves. This includes content strategy.
Yes, I get it entrepreneurs. Once you’ve established what your product or service is you’re eager to start promoting it, right? You want to start churning out content, letting the world know about your business.
About a month ago, a potential client reached out to the Impressa Solutions team because he needed some blog posts. To be frank, blog posts alone were not going to get this guy to his stated goals. He needed a content strategy, but when I told him this, I was met with resistance. He didn't want to be "upsold" on "extras," and he insisted that I describe what a successful blog post looks like--because that was what he wanted.
Producing high quality content for your business can be a daunting task, especially if you lack the resources to hire and manage an in-house writing team to do it.
So, the other option is to outsource the work, but where do you start looking? There are many content creation services out there and, honestly, it can be a pain in the butt to try and filter through them all in order to find the right one.
However, there are several key things you can do to help simplify your search.
Nine seconds is the average attention span of most readers. Therefore, you have nine seconds to capture their attention with your content. To achieve that, the first question you may ask yourself is this: Okay, so what is the best blog post length? Well, it depends on a few factors.
You adopted blogging as one of your content marketing strategies to expand your audience and grow rapidly. But you’re having difficulty finding time for blogging.
How much time did it take when you wrote your last blog post? My guess: at least four to five hours. Sometimes, it takes up to eight hours before you hit the “publish” button. In general, you need to do this for one or two blog posts per week to keep your audience engaged and market your expertise!