As a life coach, you have to be very careful about selecting someone to create content for your blog (or anything else, for that matter). You--and your clear vision, unique voice, and specific viewpoint--are your own brand, and all of the content created for your brand needs to sound like it's coming from you, even if someone else wrote it.
Not everyone has a way with words, particularly when those words are written. I'm not about to call anybody out here, but many of the life coaches, business coaches, speakers, and entrepreneurs we provide ghost blogging for aren't excellent writers. They needed to put their best foot forward for their personal brands in their blogs, and turning to a ghostwriter let them do just that.
The short answer is yes. But I bet some authors are shaking their heads at my assessment. Stop it. It's helpful to outsource blog posts as an author.
While Team Impressa would love to handle ghost blogging for every person who comes our way, we just aren't a good fit for everyone. But there's someone out there who is. And there are many potential ghost bloggers who seem stellar, but aren't a good option. I've been hiring writers for years (and no, not every hire is a smash hit), and these are seven of my savvy, experienced tips for selecting the best blogger for you.
You know blogging is beneficial for boosting your SEO, raising your profile, and a bunch of other marketing magic, but you probably don't have time to do that stuff yourself. Outsourcing blog posts to a ghost blogger is an excellent solution--far better than buying generic, cheap content and slapping your name on it, hoping for the best. But how do you know you found the right ghostwriter for your blog?
A blog can (and should!) be a focal point of the content marketing strategies for everything from start-ups and small businesses to life coaches and entrepreneurs. Your very own blog provides space for promoting ideas, discussing industry trends, telling personal stories, and many other forms of customer/client outreach. It’s a chance to build the brand and develop its digital voice, as well as a great way to work out a sustainable SEO strategy that generates notice and, more importantly, traffic.
Whether you are looking to retain a ghost blogger or want to be one, it is helpful to know the characteristics successful ghost bloggers share. There are quite a few, but here are the seven of the most important.
Super mega yes! A ghost blogger definitely can fill your shoes--I don't like to beat around the bush! But...
Under most circumstances, outsourcing blog posts is the best way for life coaches, startups, entrepreneurs, small businesses, and personal brands to get the most out of their content marketing strategy. Though it can make you anxious, and even seem dangerous at first, the right professional ghost blogger will provide high-quality content that reflects well on your business and, hopefully, drives a good deal of traffic to your website.
Before you can erect a building, you need a blueprint. It shows everybody involved in the construction what the finished product will look like, where things like plumbing and electrical wires go, how big the individual pieces need to be, and how everything will fit together. Without it, no one knows what they’re doing, and no responsible professional would ever break ground until it's been developed and approved.