Establishing an authentic voice is one of the most difficult aspects of branding. So much more than slogans or calls to action, your brand’s voice defines it for potential customers and clients.
That being the case, you need to make sure your branded content is in great shape. Sloppy phrasing, loads of punctuation and grammatical errors, and an inconsistent tone all prevent folks who find your content from falling in love with it. And not only that, but there may also be on-page factors that keep potential customers and clients from finding your stuff in the first place.
It’s not all doom and gloom, though. Nothing cures what might ail your content better than handing it over to a new set of eyeballs. That’s where our free content evaluation comes into play!
For both personal brands and startups, in particular, an outsider’s perspective can be immensely valuable:
Personal Brands - You’ve got so much to do to get your business going in the right direction, and for a lot of tasks you’re the only one who can do them. With everything else you’ve got going on, ensuring a tight outbound presentation for your branded content can take a backseat without you knowing it. And once that happens, you end up with lackluster content, and no idea that you’ve done anything wrong.
Startups - You’ve got a great team, yes, but you’ve also got every other aspect of your business to worry about. Details get lost in the shuffle, problems mount, and a small thing forgotten once might never get dealt with, busy as everybody is doing other stuff. As the issue metastasizes, it affects content in ways great and small, which could have a real effect on your ability to appeal to potential clients and customers.
With our free content evaluation, you can see things from a new, different perspective. We’ll bring you up to speed on what you’re doing well and, more importantly, what you’re doing wrong. You need to always be certain that the true, compelling nature of your brand shines through in your messaging and content, and the easiest way to do this is to take a deeper look at it through the eyes of a professional content marketing firm like ours.
Then, once you’ve seen your content for what it is, you just might decide you’d like our agency to fix everything, too! But first things first: are you ready to sign up for your free content evaluation?
Of course you are!