When first starting a life coaching business, there’s a lot you have to keep in mind. First and foremost, you need to understand that it is a business. Your urge to help people is noble and commendable, but you won’t be able to do much of that without a business plan on which to focus your life coach marketing efforts.
With this particular business, that plan’s going to look a little different than it might for, say, a fast food restaurant. As opposed to selling a product or banking on an established name, you’re selling yourself, and your ability to help people. That might sound daunting, but it shouldn’t.
There are two simple and effective ways to sell yourself: inbound marketing, and content marketing.
Inbound marketing isn’t some lost art of the ancients that only a chosen few can attempt; rather, it is the path by which you’ll appeal to people on their own terms, where they are online, and entice them to check out your blog, social media accounts, and website. Once they’ve done that, the second part comes into play, and making great content for potential clients is perhaps the single best way to appeal to those interested in your help.
Now, as to what kind of content you should make? You've got a lot of options on that front, and discovering the approach that suits your personality and abilities best is the secret to developing your broader life coach business and marketing plans:
1. Social Media
Every social media platform offers its own unique way to appeal to customers. Start with whichever platforms you like best, but be sure to leave no stone unturned. For example, if you excel at Twitter, utilize hash tags, lists, likes, and retweets to your advantage. But also be sure to research approaches you can take on Pinterest, Instagram, and Facebook, and to set up business accounts on each of those. Repurpose content around your various accounts, and make sure the messages are suited to the specific platform. It’s important to engage with people where they are, and to not restrict your efforts unnecessarily.
Not everyone’s a great writer, but a blog is perhaps the single-best way to show off your personality for future clients online. Keeping an up-to-date blog shows that you’re present and accounted for when it comes to your business, and that you care about your message. Yes, this is true even if you have your posts ghostwritten by someone else, from one of the many resources that offer outsourced blog posts online: the point is to have a steady, active blogging presence, and to talk about issues and experiences that relate to the good work you can do.
If you excel at making Vines or using iMovie and/or YouTube to make and promote content, don’t shy away from that talent when it comes to your business. Make sure the videos relate to what you’re trying to do, whether that’s promoting your business or showing off your personality (or both), and then fire away! The broadest, most multi-faceted marketing approach is always the best one, so long as everything is high-quality and easy for interested parties to find. Promote your videos with your social media platforms, integrate them into blog posts, and spread that word the best you can.
If you want to be seen as an expert, you have to be able to show that expertise in a way recognized by outside authorities. There are numerous ways to land writing gigs for websites, aggregators, and industry blogs across the Internet, and though many of these opportunities will not pay for your time, extending your reach to new markets and exposing yourself to a new audience could be worth its weight in gold. These articles will be different than personal blog posts, more outward-facing and less personal. If you’ve always wanted to look into a specific issue, or have a clear and focused opinion on a topic, write up a pitch and let 'er rip!
That fact is, considering the competition and sheer immensity of the marketplace, you’re not going to sell your life coaching business without having a firm plan in place. How that plan takes shape is up to you, but it needs to be there, and you need to stick to it. There’s no easy way around it, but the secret is coming up with an inbound marketing approach that caters to your abilities and interests, and then producing excellent content within those boundaries.
If you can do that, you’re far more likely to keep that plan going, to build your business the right way, and to line up more of the important work you want to do with your life coaching business.