Marketing is one of those things, when you don’t know how to do it, that can seem like a magical power. But that’s hogwash. Marketing, though not necessarily easy, is very far from being secret magic. More than anything else, it’s a lot of blood, sweat, and tears donated to the cause of turning your life coaching business into a career that can sustain you financially while affording you the opportunity to help as many people as possible. Without marketing, it’ll prove nearly impossible for your life coach business to ever get off the ground; with marketing, on the other hand, you can find the customers and niches that will grow and maintain your life coaching as something more than a hobby.
The most important thing to understand here is that your marketing plan should be, well, a plan! When it’s time to go pro, you can’t rely on luck. While there’s an outside chance that just a little bit of effort on your part will allow the universe to open up and provide everything you need, it’s far, far, FAR more likely that relying on luck to propel your business to the next level will end in failure.
Marketing stands in for luck, then, and a marketing plan allows you to hit marks, track progress, and follow along in real time as your life coaching business grows and changes. It’s about strategy, and finding one you can develop with a clear set of goals in mind.
Before you start drafting your plan, ask yourself some questions to help you think about what you’re trying to accomplish:
What kind of clients am I looking for, and where can they be found?
If you don’t have a potential client in mind, then you don’t know what your target audience will be. Your marketing, first and foremost, must be aimed at specific groups and people, or it won’t do you any good.
What is my marketing message? Why will it make me stand out?
Now that you’ve found your potential clients, what do you want to say to them? Knowing in advance how you can help people is the best way to convince them that your help is worth paying for.
Where do my personal branding strengths lie? Social media? Blogs? Article writing? Networking?
It seems like there are a million different ways to reach out to potential clients in this day and age, but not all of them will be for you. Do you love social media? Have you found that you have a knack for blogging and article writing? Have you joined any networking groups? Cater to your strengths and come up with the best way to put yourself out there.
What’s my budget? In money, time, and energy?
You can’t be everywhere all the time, you aren’t the Energizer bunny, and you need to make money to keep your business afloat. These concerns will be central to the development of the proper life coach marketing plan for you. Figure out your budgets early, and cater your marketing plans to them.
Who are my heroes in this business, and what did they do?
There’s no shortage of success stories in the life coaching game, and the odds are good that you’ve got a hero or two whose example you’re striving to emulate. Look to those people and see how they got started. You can’t be your heroes, and you won’t do things exactly like them, but inspiration’s free if you know where to find it. Your life coach marketing plan can only be more successful if you pattern it on what’s worked before.
So no, there’s no secret potion, no magic formula, and no witchcraft involved. A life coach marketing plan is a plan like any other. Take your time developing one that works with your strengths in the service of your goals, and stick to it. You’ll be amazed at how much better everything goes when you can see not only what you’ve done, but have some idea of where you’re going, too!