When it comes to hiring a blogger for your brand or business, budget may be an issue. You want top tier content from a competent writer to represent you well, not do anything dodgy, and create compelling, high value posts to bring in business and keep current clientele engaged. But top tier content generally comes from top tier writers at a corresponding price point. You need to figure out how to outsource your blog while saving money.
Let me save you some time up front: just hiring a cheaper writer isn't the answer. You can totally get lucky and find someone who is incredibly talented and located overseas, gaining experience, or still learning about internet marketing who will do your blog posts for a fraction of the price, but that's rare. Really, really rare.
I've thought I've gotten lucky with prices in the past with freelancers and small agencies, and I've gotten burned every time. Their samples and cover letters knocked my socks off, and their first posts were usually home runs. And it would go all down hill from there. I'd encounter typos galore, bad grammar, plagiarism, missed points, and worse.
There are many reasons why these engagements were duds and not deals. From bait and switch with writers to folks not giving a f*#k, I probably experienced it all. Thanks to going through this (and my industry experience), I know that there are solutions when you're trying to figure out how to outsource your blog and save some scratch. My number one tip for this: BUNDLE.
Smart writers and agencies will give you a better deal on several posts than one at a time.
Onboarding is a Bitch
Onboarding a new client or bringing a former client back into the fold is a process. It includes getting acquainted with the client, creating deposit invoices, entering the client into any work flows and internal databases, topic ideation, and so on.
Since this takes time, it needs to be accounted for in pricing. If they only need to do this once, you only pay for it once. But if you pop up once a month or whenever you feel like it for a single post, you accumulate some overhead as they work you back into their flow.
Task Switching is Tough
There's opportunity cost associated with switching tasks. It can take a bit to get in the zone for a new topic, shaking off whatever was talked about last time around. This time gets longer if a long time has passed between posts. If I haven't written for a client for a month or more, I often have to go back over a lot of materials to recall the proper voice and tone--or to even figure out what the hell we've been talking about.
If you've requested a bundle of posts that can be worked on at once--no task switching requred! The writer can be far more efficient and possibly cut the time it takes them to whip up each post in half. They can work on them back to back in quick succession, or they can at least work on them without so much time passing that they need a major refresher before getting to work. I take this into account when working up pricing and applying discounts.
Sure Things are Sweet
Because onboarding is a bitch, as mentioned above, I don't really dig doing it. I want to avoid doing it as much as possible. If you are set up on a monthly retainer (with a fixed amount of monthly posts) or buy a bundled blogging package, I know that onboarding is a one time thing, and I price accordingly.
Also, you are now a sure thing. I know where our money is coming from, so I can cool my heels on sales activities and trying to follow up with flaky leads. Writers want your kind of business, and we price our services so as to earn it and keep it.
One Post Ain't Worth It
Opposite the sure thing is the one-post-wonder. And one post isn't worth the time for a top writer or quality agency. More time will be spent on onboarding and task switching malaise, and that's a lot of work for a whole lot of nothing.
And even if you say you may want more posts if that one goes well or you could want more in the future, that doesn't make it better. More often than not, those end up being empty promises, and the upfront investment the writer has made on your one post is never realized. Not only is that not fiscally beneficial, but it's disappointing as all get out too. This is why Team Impressa has instituted per project minimums.
Of course, this isn't an exhaustive list of why bundling is brilliant. And when it comes to how to outsource your blog and save money, bundling is just one tactic to employ. Hiring the right writer for your needs and working with them in a fair, efficient manner is also part of the big picture. Grab our free, comprehensive ebook to learn more about that: