Life coaching is rewarding work, but never forget that it is WORK! If you want to do it full-time, you need to turn your life coaching ambitions into a legitimate business that generates revenue and becomes self-sustaining. After you’ve got your business model laid out, developing a life coach marketing plan is the single-most important thing you can do. Objectives to hit, methods to use, timing: this plan of attack will tell you both what you need to do and when you need to do it. There will be few surprises, you won’t miss important details, and you’ll know potential milestones as you approach them, not to mention how you got there in the first place.
When drafting your life coach marketing plan, here are six questions to ask yourself. They all deal with specific areas, ideas, and timetables you’ll need to work out in advance of doing any actual marketing, not just with regard to the business itself but also with an eye on how you’ll market it in ways that ensure the potential clients who are looking for your help will be able to find it.
1. What can you do?
Before you do anything business related, take time to figure out exactly what you plan to do to help people, and how you plan to do it. What’s your approach to life coaching, and why should anyone pay attention to it? Spell this out clearly, on paper, for yourself, and keep your eyes peeled for any marketing ideas you might develop along the way.
2. Do you know your audience?
Determining who your potential customers are is one of the most important things you need to do before starting. If you don’t know who you’d like to appeal to, you might not end up appealing to anybody! That said, there is an audience out there that’s looking for your help, and it’s up to you to find it. Give your marketing plan a target, and everything else can flow from there.
3. What is your inbound approach?
The key to modern business is inbound marketing. It must be a central tenant of your life coach marketing plan or that plan is doomed to fail. Social media, websites, SEO, blogs, article writing: find where your strengths lie and your inbound approach will be that much easier to develop.
4. Have you planned enough digital content?
You need to make as much content as possible, in as many different ways as possible, all of it targeted to your potential client base and all of it as part of your broader marketing plan. Determine how many different pieces of content you can capably make in a set period of time, and stick to the plan, remembering that it’s totally okay to repurpose content, so long as you’re making new points in new ways with each new use.
5. Where's the proof?
Consider two different concepts of “proof” here: first, the proof you can provide that says you know what you’re doing; and second, data that proves your marketing plans are working (or not). For the former, expertise is conferred from outside, so look up old clients and colleagues and ask if they might provide you with a blurb or (even better) some back-links to help you get started. For the latter, analytics tools are free and easy-to-use, and they’ll help you develop and refine both what’s working and what isn’t.
6. What are your long term goals?
Simply put, where do you want to be in a year? Five? Ten? How about one month from now? For everything from determining your client base to making revenue projections, you should always have a long-term goal in mind. Set firm targets, and design a life coach marketing plan that can hit them!