Anyone can scribble down words, phrases, and ideas, but bringing these words and ideas to life and turning them into something that generates a reaction is a skill that not everyone has. The better you do at digging into the emotions of your readers, the better the chances of inducing your customer to take the action you want them to take. So you might ask, how? When writing a copy, the clarity of ideas as well as the factual and grammatical accuracy are certainly critical, but the choice of words can have a dramatic effect in influencing your reader in some way. Here’s a list of power marketing words you can use in your copy that can help convince customers to do business with you:
Today, it is hard to imagine a business not having a social media presence. A business without social media presence is like trying to do business without using the help of a good employee. Even if you don’t like using social media, the fact that your customers are there as well as your competitors—the very same people you don’t want your customers to do business with—will make you not question its value to your business. Your competitor’s social media presence is not something that you should be scared of, but rather it is an opportunity for you to know what your competitors are doing, learn from it, and develop a strategy to do it better. That’s Business 101–you need to study and learn from your competition. Here are just a few things you can learn from them:
Attracting people to visit your website is only half the battle. Keeping them enticed enough to hang around and not click the close window is another story. In today’s digital age where information is everywhere and instantly accessible and skimming has become the new way of reading, getting people’s attention and convincing them that your website is worth their time is tough business. An average visitor will stay in your website for about 10 to 20 seconds, which is not really long enough to make an impression or even make a sale.
Your website is the face of your business online. Good business owners carefully manage their appearance to make them look professional. Your website copy is what you tell others about your business. It is often what visitors will base their first impression on, and it extends to your products and services. If your copy is riddled with missing words and whatnot, readers will read your content and get a bad impression or even worse, will leave your site immediately and move to your competitor’s.
There are many marketing channels today that you can use to promote your business such as social media and text marketing. But one tried and tested tool that is still considered the best is the use of email. Here are the reasons why you need to use email marketing and not let an opportunity to make a sale fall to the wayside.
Content is king, so they say. But what kind of a king is your content if grammatical glitches are everywhere? The words you use add flesh to the bones of your ideas. If the words are not in their right places, your writing will not stand out no matter how good your ideas are. So regardless of how much you hate editing your own work, don’t skip it—it’s a must! Before clicking that “publish” button for a recently saved draft, follow these useful tips for editing your own content. I’m sure you want to catch your mistakes before your mistakes catch you!
When writing a copy, writers toss the occasional stuffy grammatical rules out the window in order for them to write something persuasive, engaging, and fun. By playing with grammar and other standard English conventions and not adhering to some archaic grammar rule, writers are able to make their personality shine through written words, which is an important aspect of blogging. They include slang, deliberately use ellipsis when an em dash is the correct one to use, and use far more "!!!" than necessary—all in the name of breathing life into an otherwise stale content.
Creating content that gets noticed is what every blogger aims for. Fresh content is important to keep the online presence of a business in the spotlight, and bloggers bring themselves to toil over the keyboard not just for the sake of new content, but for the purpose of creating awareness, engagement, and customer conversion. But it isn’t always easy to come up with a killer idea for a blog post that will make your audience sit up and read. If you already hit a brick wall trying to come up with a good topic for a blog post, there are online tools that you could put in your utility belt to help you discover fresh ideas for content creation. Here are just some of the most popular places to find new ideas for your blog:
Many of our clients are other small businesses. And as these expand, these small business owners come face to face with the biting reality that it's impossible to continue to fly solo. If you've come to this realization, you know you need to focus more on what you do best and less on the things you either don’t do well or don’t enjoy doing. The good thing is there are people waiting on the wings who could step in and do those things for you, and for many tasks, these are “virtual assistants.” We utilize virtual assistants, and maybe you want to too.
In the interconnected digital age, distance is not so much a limiting factor for someone to do his or her job as it may have been thirty years ago. It’s the reason why a growing number of companies are joining the bandwagon of employing remote workers to get their job done. It's also why more and more businesses have global presences, with clients and locations spread out everywhere. But doing business when everyone isn’t in the same time zone comes with a set of unique challenges, one of which is keeping yourself in sync with everyone. Below are tips on how you can deal with working with clients and colleagues across different time zones: