Best Content Marketing Blog Ever!

Tips, tricks, and advice for doing business the write way

Julie Ewald

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Recent Posts

Does Your Startup Need a Ghost Blogger?

To cut to the chase: probably.

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Authors: If You Outsource Blog Posts, Watch Out!

Blogging is a brilliant way for authors (of all genres) to attract new fans, connect with existing readers, and keep enthusiastic followers abreast of upcoming events and exciting news. But many authors don't actually have time to blog for themselves, so they outsource their blog posts to a ghostwriter. Generally speaking, this is a brilliant idea, but it can go awry. 

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Tips for Life Coaches: How to Outsource Your Blog

As a life coach, you have to be very careful about selecting someone to create content for your blog (or anything else, for that matter). You--and your clear vision, unique voice, and specific viewpoint--are your own brand, and all of the content created for your brand needs to sound like it's coming from you, even if someone else wrote it. 

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If You are a Cruddy Writer, Ghost Blogging is the Answer

Not everyone has a way with words, particularly when those words are written. I'm not about to call anybody out here, but many of the life coaches, business coaches, speakers, and entrepreneurs we provide ghost blogging for aren't excellent writers. They needed to put their best foot forward for their personal brands in their blogs, and turning to a ghostwriter let them do just that.

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Is It Okay to Outsource Blog Posts as an Author?

The short answer is yes. But I bet some authors are shaking their heads at my assessment. Stop it. It's helpful to outsource blog posts as an author.

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5 Savvy Tips for Selecting a Ghost Blogger

While Team Impressa would love to handle ghost blogging for every person who comes our way, we just aren't a good fit for everyone. But there's someone out there who is. And there are many potential ghost bloggers who seem stellar, but aren't a good option. I've been hiring writers for years (and no, not every hire is a smash hit), and these are seven of my savvy, experienced tips for selecting the best blogger for you.

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5 Signs You've Found the Right Ghost Blogger

You know blogging is beneficial for boosting your SEO, raising your profile, and a bunch of other marketing magic, but you probably don't have time to do that stuff yourself. Outsourcing blog posts to a ghost blogger is an excellent solution--far better than buying generic, cheap content and slapping your name on it, hoping for the best. But how do you know you found the right ghostwriter for your blog?

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7 Attributes of Successful Ghost Bloggers

Whether you are looking to retain a ghost blogger or want to be one, it is helpful to know the characteristics successful ghost bloggers share. There are quite a few, but here are the seven of the most important. 

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Can a Ghost Blogger Fill Your Shoes?

Super mega yes! A ghost blogger definitely can fill your shoes--I don't like to beat around the bush! But...

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How to Write a White Paper

When it comes to how to write a white paper, there isn't much I can say about the technical nuts and bolts of this kind of content that hasn't been said before. But I do feel like I have some insights to help you sort out what a white paper really is.

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